Appcues
Appcues is a user onboarding software that helps you create personalized in-app experiences like walkthroughs, surveys, and announcements to drive product adoption and reduce churn without writing code.
Userpilot
Userpilot is a product growth platform that helps software teams deliver personalized in-app experiences to increase user activation, feature adoption, and retention through behavioral triggers and analytics.
Quick Comparison
| Feature | Appcues | Userpilot |
|---|---|---|
| Website | appcues.com | userpilot.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $249/month | $249/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2018 |
| Headquarters | Boston, USA | San Francisco, USA |
Overview
Appcues
Appcues helps you design and publish in-app experiences that guide your users toward value without needing a developer. You can build interactive walkthroughs, checklists, and modals using a simple drag-and-drop editor. This allows you to welcome new signups, announce feature updates, and collect user feedback directly within your product interface.
By targeting specific user segments, you ensure that the right message reaches the right person at the perfect time. The platform helps you measure how these flows impact your bottom line, allowing you to iterate on your onboarding strategy based on real-time data. It is ideal for product-led growth teams at SaaS companies of all sizes who want to improve retention and conversion rates.
Userpilot
Userpilot helps you understand how people use your software so you can guide them to value faster. You can create personalized in-app flows like interactive walkthroughs, checklists, and tooltips without writing any code. By triggering these experiences based on real-time user behavior, you ensure the right message reaches the right person at the perfect moment in their journey.
Beyond onboarding, you can track feature usage and run in-app surveys to gather direct feedback. This allows you to identify where users get stuck and deploy instant solutions to improve retention. It is designed specifically for SaaS product teams, customer success managers, and marketers who need to drive growth and reduce churn through data-driven engagement.
Overview
Appcues Features
- No-Code Builder Create beautiful modals, tooltips, and slideouts directly on top of your application using a visual point-and-click editor.
- Onboarding Checklists Give your users a clear path to success with persistent checklists that track their progress through key setup tasks.
- Advanced Segmentation Target your flows based on user behavior, attributes, or lifecycle stage to ensure every message feels relevant.
- In-App Surveys Collect Net Promoter Scores (NPS) and qualitative feedback while your users are active to understand their needs better.
- Event Tracking Monitor how users interact with your flows and track goal completion to see exactly which experiences drive results.
- A/B Testing Experiment with different messaging or designs to discover which onboarding paths lead to the highest conversion rates.
Userpilot Features
- Flow Builder. Build beautiful in-app walkthroughs and tooltips using a visual editor that requires zero coding knowledge.
- User Segmentation. Group your users based on their behavior, persona, or lifecycle stage to deliver highly relevant content.
- Product Analytics. Track feature usage and completion rates to see exactly where your users are finding value.
- In-App Surveys. Launch NPS or micro-surveys to collect qualitative feedback while the experience is fresh in your users' minds.
- Onboarding Checklists. Guide your new signups through essential setup steps with interactive checklists that reward progress.
- Resource Center. Provide a self-service help hub inside your app so users can find answers without leaving their workflow.
Pricing Comparison
Appcues Pricing
- Up to 2,500 MAU
- 3 user licenses
- Unlimited workflows
- Standard integrations
- Basic segmentation
- Email support
- Everything in Essentials, plus:
- Up to 2,500 MAU included
- 10 user licenses
- Advanced targeting
- Unlimited integrations
- Event-based triggering
- A/B testing
Userpilot Pricing
- Up to 2,000 Monthly Active Users
- All engagement features included
- NPS and micro-surveys
- Standard product analytics
- Email and chat support
- Up to 10 user segments
- Everything in Starter, plus:
- Unlimited user segments
- Resource center functionality
- A/B testing for flows
- Advanced localization options
- Dedicated customer success manager
Pros & Cons
Appcues
Pros
- Intuitive Chrome extension makes building flows very easy
- Highly flexible targeting options for personalized experiences
- Detailed analytics help track flow performance accurately
- Excellent customer success team and educational resources
- Fast implementation without requiring heavy developer resources
Cons
- Starting price point is high for early startups
- Mobile app support requires a separate SDK
- Styling complex elements may require custom CSS knowledge
Userpilot
Pros
- Visual editor makes building flows very fast
- Highly granular segmentation for targeted messaging
- Excellent customer support and onboarding assistance
- Clean interface that is easy to navigate
- Fast implementation with a simple Chrome extension
Cons
- Starting price is high for early startups
- Learning curve for complex behavioral triggers
- Analytics can feel less deep than specialized tools