Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Voicent
Voicent provides unified communication software for automated voice, text, and email marketing to help you manage customer outreach and inbound calls through a single, integrated desktop platform.
Quick Comparison
| Feature | Lasso CRM | Voicent |
|---|---|---|
| Website | lassocrm.com | voicent.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $19/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2003 |
| Headquarters | Vancouver, Canada | Mountain View, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Voicent
Voicent is a communication platform that brings your phone, email, and text messaging into one place. You can automate your entire outreach process using power dialers, predictive dialers, and automated voice broadcasting. Whether you are running a small sales team or a large call center, the software helps you manage high volumes of customer interactions without needing a massive IT department to set it up.
You can track every lead through the built-in CRM, ensuring that no follow-up falls through the cracks. The platform also allows you to create interactive voice response (IVR) menus so your callers can route themselves to the right department. By combining marketing automation with direct communication tools, you can scale your business operations while maintaining a personal touch with every prospect.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Voicent Features
- Predictive Dialer. Dial multiple lines simultaneously and connect only when a live person answers so your agents stay busy talking.
- Built-in CRM. Track every customer interaction, call recording, and note automatically in a central database for better follow-up management.
- Voice Broadcasting. Send personalized voice messages to thousands of contacts at once for alerts, reminders, or large-scale marketing campaigns.
- Interactive Voice Response. Create custom phone menus that route callers to the right person or provide automated information 24/7.
- Two-Way Texting. Send and receive SMS messages directly from your desktop to engage customers on their preferred mobile channel.
- Email Automation. Design and schedule professional email campaigns that trigger based on customer actions or specific time intervals.
- Call Recording. Record every conversation automatically to ensure quality control and keep accurate records of all customer agreements.
- Workflow Automation. Set up automatic triggers to send a text or email immediately after a phone call ends.
Pricing Comparison
Lasso CRM Pricing
Voicent Pricing
- Single user license
- Built-in CRM
- Inbound/Outbound calling
- Basic call reporting
- Email marketing tools
- Everything in Standard, plus:
- Predictive dialing
- Call transfer capabilities
- Advanced IVR features
- Call recording storage
- SMS marketing integration
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Voicent
Pros
- Highly customizable IVR and call routing options
- One-time purchase option saves money long-term
- Reliable automated dialing for high-volume outreach
- Integrates communication tools into a single interface
Cons
- Interface feels dated compared to modern SaaS
- Initial setup requires some technical knowledge
- Customer support response times can vary