Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Yesware
Yesware is an all-in-one sales engagement platform that helps you track emails, automate outreach, and sync activity data directly to your CRM to close more deals faster.
Quick Comparison
| Feature | Lasso CRM | Yesware |
|---|---|---|
| Website | lassocrm.com | yesware.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2010 |
| Headquarters | Vancouver, Canada | Boston, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Yesware
Yesware is a sales engagement platform designed to sit right inside your Outlook or Gmail inbox. It eliminates the guesswork from your sales process by showing you exactly who is opening your emails, clicking your links, and viewing your attachments in real-time. You can stop wondering if your prospects are interested and start reaching out when you are top-of-mind.
Beyond simple tracking, you can build multi-channel campaigns that combine automated emails with manual phone calls and LinkedIn tasks. It removes the manual burden of data entry by automatically syncing all your activity to Salesforce or Microsoft Dynamics. Whether you are a solo founder or part of a high-growth sales team, you can use these tools to scale your outreach without losing the personal touch that wins customers.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Yesware Features
- Email Tracking. Get instant notifications when prospects open your emails or click links so you can follow up while they are engaged.
- Multi-Channel Campaigns. Create automated sequences of emails, calls, and LinkedIn touches to stay consistent with your prospecting efforts.
- Personalized Templates. Save your best-performing emails as templates and insert them into your inbox with just a few clicks.
- Meeting Scheduler. Share your availability through a simple link so prospects can book meetings directly on your calendar without the back-and-forth.
- Salesforce Integration. Sync your emails, meetings, and calls automatically to Salesforce to keep your CRM data accurate and up-to-date.
- Attachment Analytics. See which pages of your presentation or proposal your prospects spent the most time on to identify their interests.
Pricing Comparison
Lasso CRM Pricing
Yesware Pricing
- Basic email tracking
- Meeting scheduler
- Email templates
- Reporting dashboard
- Gmail and Outlook add-ons
- Everything in Free, plus:
- Unlimited email tracking
- Unlimited attachment tracking
- Personal Reports
- Recipient engagement notifications
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Yesware
Pros
- Seamless integration with Gmail and Outlook interfaces
- Real-time notifications help time follow-ups perfectly
- Easy to set up and use immediately
- Reliable automated syncing with Salesforce records
Cons
- Occasional glitches with tracking self-opens
- Campaign interface can feel slightly dated
- Limited reporting customization on lower tiers