Primer vs Zapworks

<p>Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples. </p> <p>You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.</p>

<p>Zapworks gives you everything you need to create and deploy augmented reality experiences that engage your audience. Whether you are building simple image-tracked content or complex 3D world-tracking simulations, the platform provides a suite of tools tailored to your technical skill level. You can choose between a no-code designer, a low-code studio, or professional-grade SDKs for custom web development. </p> <p>The platform solves the complexity of AR by handling the heavy lifting of computer vision and hosting. You can track engagement through built-in analytics and update your content in real-time without needing to republish apps. It is widely used by marketing agencies, educators, and enterprise brands to turn static physical objects into interactive digital touchpoints that drive measurable results.</p>