Amazon Ads
Amazon Ads provides a suite of advertising solutions including sponsored products, display, and video ads to help you reach customers at every stage of their shopping journey on Amazon.
RollWorks
RollWorks is an account-based marketing platform that helps B2B marketing and sales teams identify target accounts, engage decision-makers across channels, and measure the impact of their revenue-generating campaigns.
Quick Comparison
| Feature | Amazon Ads | RollWorks |
|---|---|---|
| Website | advertising.amazon.com | rollworks.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $99/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | Seattle, USA | San Francisco, USA |
Overview
Amazon Ads
Amazon Ads gives you the tools to grow your brand and drive sales directly where customers shop. You can promote your products, build brand awareness, and reach relevant audiences across Amazon’s marketplace, apps, and devices. Whether you are a small seller or a global brand, the platform provides data-driven insights to help you understand your customers' buying habits and optimize your campaigns for better performance.
You can manage everything from simple keyword-targeted ads to complex video and display campaigns. The platform operates primarily on a self-service basis, allowing you to set your own budgets and only pay when customers click your ads. It solves the challenge of visibility in a crowded marketplace by placing your products in front of high-intent shoppers at the exact moment they are ready to buy.
RollWorks
RollWorks helps you simplify your B2B marketing by focusing your efforts on the accounts most likely to close. You can identify your ideal customer profile using machine learning and data from a database of over 20 million companies. Once you have your target list, the platform allows you to run cross-channel digital ads and automated sales emails to reach the right decision-makers at those specific organizations.
The platform bridges the gap between your marketing and sales teams by providing shared insights into account engagement. You can track which high-value prospects are visiting your site and prioritize your sales outreach based on real-time intent signals. It integrates directly with your existing CRM to ensure your data stays synchronized and your reporting remains accurate across the entire customer journey.
Overview
Amazon Ads Features
- Sponsored Products Promote individual listings in shopping results and on product pages to increase discoverability and sales for your specific items.
- Sponsored Brands Showcase your brand logo, a custom headline, and multiple products in search results to build brand recognition and loyalty.
- Sponsored Display Reach relevant audiences both on and off Amazon using auto-generated display ads that re-engage shoppers who viewed your products.
- Amazon DSP Access exclusive audiences across Amazon sites and apps through a demand-side platform that enables programmatic buying of display and video.
- Brand Storefronts Create a multi-page, immersive shopping destination for your brand at no extra cost to tell your story and showcase products.
- Advanced Analytics Track your campaign performance with detailed reports on impressions, clicks, and sales to see exactly how your spend converts.
RollWorks Features
- Identification Engine. Find your next best customers by searching a database of millions of companies to build your ideal account list.
- Account Intent Data. See which companies are actively researching your solution so you can reach out exactly when they are ready to buy.
- Cross-Channel Ads. Run targeted display and social media ads specifically for the decision-makers at your high-priority target accounts.
- Sales Insights. Give your sales team daily alerts about account activity so they know exactly who to call and when.
- Automated Sequences. Send personalized email follow-ups to prospects automatically based on how they interact with your marketing campaigns.
- Account-Based Reporting. Measure your success at the account level rather than just tracking individual clicks or disconnected lead forms.
Pricing Comparison
Amazon Ads Pricing
- Cost-per-click (CPC) pricing
- Set your own daily budget
- Sponsored Products access
- Sponsored Brands access
- Keyword and product targeting
- Standard performance reporting
- Everything in Self-Service, plus:
- Programmatic display and video
- Reach audiences off Amazon
- Advanced audience insights
- Requires minimum spend or fee
- Dedicated account support
RollWorks Pricing
Pros & Cons
Amazon Ads
Pros
- Direct access to high-intent shoppers
- Pay-per-click model ensures budget efficiency
- Granular data on customer purchasing behavior
- Scalable for any budget size
- Fast results for new product launches
Cons
- Competitive bidding can drive up costs
- Complex interface requires a learning curve
- Reporting can sometimes have data lags
RollWorks
Pros
- Excellent integration with Salesforce and HubSpot CRMs
- Highly accurate account-level intent and identification data
- Easy to set up and launch targeted ad campaigns
- Responsive customer success team for campaign optimization
Cons
- Reporting interface can feel complex for new users
- Ad spend requirements may be high for small budgets
- Limited native social integrations beyond LinkedIn and Facebook