B2B Wave vs Cin7 Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

Cin7

0.0 (0 reviews)

Cin7 is a comprehensive inventory management platform that connects your products, sales channels, and supply chain operations into a single automated system to help you scale your retail or wholesale business.

Starting at $349/mo
Free Trial 14 days

Quick Comparison

Feature B2B Wave Cin7
Website b2bwave.com cin7.com
Pricing Model Subscription Subscription
Starting Price $299/month $349/month
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp Shopify Amazon Xero QuickBooks Online WooCommerce eBay ShipStation Salesforce Walmart BigCommerce
Target Users small-business mid-market small-business mid-market
Target Industries Wholesale Manufacturing Distribution retail wholesale manufacturing
Customer Count 0 0
Founded Year 2016 2011
Headquarters London, UK Auckland, New Zealand

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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Cin7

Cin7 provides a centralized platform to manage your entire inventory lifecycle across multiple sales channels. You can sync your stock levels in real-time across online stores, physical retail locations, and wholesale channels, ensuring you never oversell or run out of popular items. The software automates the flow of orders from point of sale to fulfillment, reducing manual data entry and human error.

Whether you are a growing brand or an established wholesaler, you can use the platform to manage complex supply chains, including 3PL integrations and built-in EDI for big-box retailers. It helps you gain deep visibility into your margins and landed costs, allowing you to make smarter purchasing decisions. By connecting your inventory with your accounting and shipping tools, you create a unified workflow that saves hours of administrative work every week.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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Cin7 Features

  • Multi-Channel Sync. Sync your inventory levels across Shopify, Amazon, and eBay in real-time to prevent overselling and maintain customer trust.
  • Built-in EDI. Connect directly with major retailers like Walmart or Target using native EDI capabilities without needing expensive third-party middleware.
  • Warehouse Management. Track stock movements across multiple locations and use mobile scanning to speed up your picking and packing processes.
  • Automated Purchasing. Set low-stock triggers that automatically generate purchase orders so you always have enough inventory to meet customer demand.
  • Landed Cost Tracking. Calculate the true cost of your products by including freight, duties, and insurance for more accurate profit reporting.
  • Production Management. Manage bills of materials and track work-in-progress to stay on top of your manufacturing and assembly workflows.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
C

Cin7 Pricing

Standard
$349
  • Up to 2 users
  • Integrations with Shopify & Xero
  • Standard inventory management
  • Basic reporting and insights
  • Email and chat support

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

Cin7

Pros

  • Extensive list of native integrations with major marketplaces
  • Powerful EDI capabilities built directly into the platform
  • Highly accurate real-time stock tracking across multiple warehouses
  • Flexible enough to handle both retail and wholesale workflows

Cons

  • Initial setup and implementation can be time-consuming
  • Steep learning curve for users new to ERP systems
  • Customer support response times can vary during peak periods
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