B2B Wave
B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.
Optimizely
Optimizely is a comprehensive digital experience platform providing teams with integrated tools for content management, commerce, and data-driven experimentation to create and optimize personalized customer journeys across all channels.
Quick Comparison
| Feature | B2B Wave | Optimizely |
|---|---|---|
| Website | b2bwave.com | optimizely.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $299/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2010 |
| Headquarters | London, UK | New York, USA |
Overview
B2B Wave
B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.
You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.
Optimizely
Optimizely helps you manage the entire digital content lifecycle in one place. You can create content, run sophisticated A/B tests, and manage complex ecommerce storefronts without switching between disconnected tools. The platform focuses on removing guesswork by letting you test every high-stakes feature or marketing message before you commit to a full rollout.
You can coordinate your entire marketing team through integrated workflows that connect content production directly to your experimentation pipeline. Whether you are a mid-market company looking to scale or a global enterprise managing multiple brands, the platform provides the guardrails and data insights you need to grow your digital revenue and improve customer retention.
Overview
B2B Wave Features
- Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
- Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
- Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
- Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
- Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
- Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
Optimizely Features
- Web Experimentation. Run powerful A/B and multi-variant tests on your website to discover which layouts and messages convert best.
- Content Management. Create and publish digital content easily with a flexible editor that supports headless or traditional delivery methods.
- Feature Flagging. Roll out new software features to specific user groups safely and toggle them off instantly if issues arise.
- Personalization Engine. Deliver unique experiences to different audience segments based on their real-time behavior and historical data.
- Configurable Commerce. Manage complex product catalogs and checkout flows for both B2B and B2C digital storefronts globally.
- Content Marketing Platform. Plan your marketing strategy and manage team workflows from initial ideation to final campaign analysis.
Pricing Comparison
B2B Wave Pricing
- Up to 500 products
- Unlimited orders
- Customer-specific pricing
- Basic reports
- Email support
- Standard integrations
- Up to 2,000 products
- Everything in Standard, plus:
- Advanced reporting
- Sales rep modules
- Multi-currency support
- Priority email support
Optimizely Pricing
Pros & Cons
B2B Wave
Pros
- Setup process is fast compared to enterprise ERPs
- Interface is intuitive for both staff and customers
- Excellent customer support responsiveness for technical issues
- Flexible pricing rules handle complex B2B discount structures
Cons
- Design customization options are somewhat limited
- Higher starting price point than general eCommerce tools
- Mobile app functionality is more basic than desktop
Optimizely
Pros
- Industry-leading experimentation capabilities for high-traffic sites
- Seamless integration between content management and testing tools
- Robust statistical engine provides highly accurate test results
- Excellent documentation and active developer community support
Cons
- Premium pricing makes it inaccessible for small startups
- Significant learning curve for advanced technical configurations
- Implementation often requires dedicated developer resources