B2B Wave vs TrueCommerce Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

TrueCommerce

0.0 (0 reviews)

TrueCommerce provides a fully integrated electronic data interchange platform that connects your business to suppliers, digital marketplaces, and retail channels through a single unified network.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature B2B Wave TrueCommerce
Website b2bwave.com truecommerce.com
Pricing Model Subscription Custom
Starting Price $299/month Custom Pricing
FREE Trial ✓ 14 days free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp Microsoft Dynamics NetSuite SAP Sage QuickBooks Shopify Magento Amazon Walmart WooCommerce
Target Users small-business mid-market small-business mid-market enterprise
Target Industries Wholesale Manufacturing Distribution retail manufacturing logistics
Customer Count 0 0
Founded Year 2016 1995
Headquarters London, UK Pittsburgh, USA

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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TrueCommerce

TrueCommerce helps you simplify the way you do business by connecting your entire supply chain through a single, unified platform. You can automate the exchange of critical business documents like purchase orders and invoices, eliminating the need for manual data entry and reducing costly errors. Whether you are selling through major retailers, online marketplaces, or your own storefront, the software ensures your data flows smoothly between your trading partners and your back-office systems.

The platform is designed to scale with your growth, supporting everything from small businesses looking for their first EDI solution to global enterprises managing complex logistics. You can manage orders, track shipments, and synchronize inventory levels in real-time across all your sales channels. By centralizing your operations, you gain better visibility into your supply chain and can respond faster to customer demands.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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TrueCommerce Features

  • Global EDI Network. Connect instantly to over 160,000 pre-configured trading partners including major retailers, distributors, and logistics providers worldwide.
  • ERP Integration. Sync your business data directly with popular ERP systems like Microsoft Dynamics, SAP, and NetSuite to eliminate manual entry.
  • Marketplace Connectivity. Manage orders from Amazon, Walmart, and eBay alongside your wholesale business within a single, centralized interface.
  • Inventory Management. Update your stock levels across all digital channels automatically to prevent overselling and maintain accurate product availability.
  • Pack & Ship Automation. Generate shipping labels and branded packing slips while automatically sending tracking information back to your customers.
  • Supplier Enablement. Onboard your own suppliers quickly using a web-based portal that allows them to receive orders and send invoices easily.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
T

TrueCommerce Pricing

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

TrueCommerce

Pros

  • Extensive network of pre-built retail integrations
  • Reliable automation reduces manual data entry errors
  • Responsive customer support during the onboarding process
  • Scalable architecture grows with your transaction volume

Cons

  • Initial setup and mapping can be complex
  • Pricing structure can be difficult to predict
  • Occasional delays in updating custom mapping requests
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