B2B Wave vs Kit Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

Kit

0.0 (0 reviews)

Kit is an email marketing platform designed for creators to help you grow your audience, automate your marketing workflows, and sell digital products through a simple, intuitive interface.

Starting at Free
Free Trial 14 days

Quick Comparison

Feature B2B Wave Kit
Website b2bwave.com kit.com
Pricing Model Subscription Freemium
Starting Price $299/month Free
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp Shopify WordPress Zapier Teachable Gumroad Squarespace Mighty Networks Circle Instapage Typeform
Target Users small-business mid-market solopreneur small-business
Target Industries Wholesale Manufacturing Distribution education entertainment media
Customer Count 0 0
Founded Year 2016 2013
Headquarters London, UK Boise, USA

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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Kit

Kit, formerly known as ConvertKit, is an email marketing platform built specifically for professional creators like authors, podcasters, and coaches. You can build your audience from scratch using customizable landing pages and opt-in forms that integrate directly with your website. The platform focuses on simplicity, allowing you to manage your subscribers through a single list with tags and segments rather than messy multiple lists.

You can automate your entire marketing funnel using a visual automation builder that triggers emails based on subscriber actions. Whether you are sending a weekly newsletter or launching a complex product sequence, the interface stays out of your way so you can focus on writing. You can also sell digital products and subscriptions directly through the platform, making it a complete toolkit for turning your creative work into a full-time business.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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Kit Features

  • Visual Automations. Build powerful, automated marketing funnels by connecting events, conditions, and actions in a simple visual map.
  • Creator Network. Grow your audience faster by partnering with other creators to recommend each other's newsletters automatically.
  • Landing Page Builder. Create professional landing pages in minutes using beautiful templates to capture emails even without a website.
  • Email Designer. Write clean, personal-looking emails that land in inboxes and feel like a 1-to-1 conversation with your fans.
  • Subscriber Tagging. Organize your audience with tags and segments based on their interests so you always send relevant content.
  • Commerce Tools. Sell digital downloads, newsletters, and coaching sessions directly to your subscribers with built-in payment processing.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
K

Kit Pricing

Free
$0
  • Up to 1,000 subscribers
  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Sell digital products & subscriptions

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

Kit

Pros

  • Extremely intuitive visual automation builder
  • High deliverability rates for text-based emails
  • Tag-based system is more flexible than lists
  • Creator Network provides excellent organic growth
  • Clean interface focuses on writing and content

Cons

  • Limited visual customization for email templates
  • Higher price point than some basic competitors
  • Reporting features can feel basic for enterprises
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