CDK Global
CDK Global provides integrated technology solutions and data insights to help automotive retailers manage every aspect of their dealership operations from sales and service to inventory and finance.
Frazer
Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.
Quick Comparison
| Feature | CDK Global | Frazer |
|---|---|---|
| Website | cdkglobal.com | frazer.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $70/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1972 | 1985 |
| Headquarters | Hoffman Estates, USA | Canton, USA |
Overview
CDK Global
CDK Global offers a comprehensive dealership management system (DMS) designed to run your entire automotive business on a single, integrated platform. You can manage the complete customer lifecycle, from the initial digital marketing touchpoint and vehicle sale to long-term service retention and financial reporting. The software connects your front-office sales activities with back-office accounting to ensure your data remains consistent and your workflows stay efficient.
By using this platform, you can modernize your showroom experience with digital contracting and provide your service department with mobile tools for faster check-ins. It scales to support everything from single-location family dealerships to massive, multi-brand enterprise groups. You gain access to real-time data insights that help you identify profit leaks and optimize your inventory mix based on local market demand.
Frazer
Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.
You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.
Overview
CDK Global Features
- Foundational DMS Run your entire dealership on a centralized system that connects sales, service, parts, and accounting data in real-time.
- Digital Contracting Speed up your F&I process by generating and signing deal documents electronically for a faster, paperless closing experience.
- Service View Equip your technicians with mobile tablets to perform walk-around inspections and send instant repair estimates to customers.
- Modern Retail CRM Track every lead and automate your follow-ups to ensure no potential buyer falls through the cracks during their journey.
- Inventory Insights Analyze local market trends to stock the right vehicles at the right price and maximize your turn rate.
- Fortellis Marketplace Connect your DMS to hundreds of third-party applications through an open API platform to customize your tech stack.
Frazer Features
- Inventory Management. Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
- Sales Processing. Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
- BHPH Collections. Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
- Integrated Accounting. Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
- Digital Document Storage. Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
- Credit Reporting. Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.
Pricing Comparison
CDK Global Pricing
Frazer Pricing
- Unlimited inventory and sales
- State-specific forms library
- Full accounting and general ledger
- Over 200 marketing integrations
- Unlimited technical support
- Regular software and form updates
- Everything in Full System, plus:
- Multi-user access support
- Networked database sharing
- Simultaneous data entry
- Customized user permissions
Pros & Cons
CDK Global
Pros
- Deeply integrated modules reduce the need for manual data reconciliation
- Robust reporting capabilities provide granular visibility into dealership profitability
- Open API platform allows for extensive third-party software integrations
- Comprehensive feature set covers every department from parts to payroll
Cons
- Significant learning curve due to the complexity of the system
- Implementation and training process can be lengthy for new users
- Customer support response times can vary during peak periods
Frazer
Pros
- Exceptional customer support with fast response times
- Very affordable flat-rate pricing for small dealers
- Extensive library of compliant state-specific forms
- Reliable accounting features tailored for car sales
Cons
- Interface feels dated compared to modern web apps
- Requires Windows environment for native installation
- Learning curve for complex BHPH accounting setups