Alchemer
Alchemer is a flexible online survey and customer feedback platform that helps you collect, analyze, and act on data to improve customer experiences and business decisions across your entire organization.
CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Quick Comparison
| Feature | Alchemer | CoolTool |
|---|---|---|
| Website | alchemer.com | cooltool.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $27/month | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2012 |
| Headquarters | Louisville, USA | San Francisco, USA |
Overview
Alchemer
Alchemer provides you with a highly flexible platform to gather and act on feedback from customers and employees. Unlike basic survey tools, it allows you to build complex workflows that trigger actions based on the responses you receive. You can automate follow-up emails, create support tickets, or sync data directly to your CRM, ensuring that feedback doesn't just sit in a spreadsheet but actually drives business change.
You can use the platform for everything from simple polls to sophisticated market research and enterprise-wide voice-of-the-customer programs. It is designed for teams that need more control over their data and logic than entry-level tools provide, but without the extreme complexity of high-end enterprise systems. Whether you are in marketing, HR, or operations, you can design custom surveys that match your brand and integrate with your existing tech stack.
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Overview
Alchemer Features
- Advanced Survey Logic Create personalized paths for respondents using skip logic, piping, and branching to ensure you only ask relevant questions.
- Custom Branding Take full control of your survey design with custom CSS and HTML to ensure every interaction matches your brand identity.
- Automated Workflows Trigger immediate actions like sending emails or updating Salesforce records based on specific answers your customers provide.
- Real-time Reporting Build custom dashboards and automated reports to share insights with your team the moment data comes in.
- Multi-channel Distribution Reach your audience wherever they are by sending surveys via email, web links, social media, or SMS.
- Offline Data Collection Gather responses in the field without an internet connection using the mobile app and sync data later.
CoolTool Features
- Webcam Eye Tracking. See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding. Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing. Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder. Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps. Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration. Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Pricing Comparison
Alchemer Pricing
- Unlimited surveys and questions
- Standard question types
- Basic reporting and exports
- Email support
- Data encryption
- Everything in Collaborator, plus:
- Advanced skip logic and piping
- Customizable survey themes
- Raw data exports (CSV/Excel)
- SPSS and PDF exports
- Quiz functionality
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Pros & Cons
Alchemer
Pros
- Extremely flexible logic and branching capabilities
- Highly customizable design and branding options
- Responsive and helpful customer support team
- Deep integration with Salesforce and other CRMs
- Easier to use than high-end enterprise competitors
Cons
- Significant price jump between pricing tiers
- Interface can feel dated compared to newer tools
- Steep learning curve for advanced workflow features
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers