CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
MobileAction
MobileAction is a comprehensive app store optimization and ad intelligence platform that helps you increase organic downloads and optimize paid user acquisition through data-driven insights and competitor analysis.
Quick Comparison
| Feature | CoolTool | MobileAction |
|---|---|---|
| Website | cooltool.com | mobileaction.co |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
MobileAction
MobileAction is an all-in-one growth platform designed to help you dominate the app stores. You can uncover the exact keywords driving traffic to your competitors, track your own rankings in real-time, and discover high-intent search terms to boost your organic visibility. The platform simplifies the complex world of App Store Optimization (ASO) by providing actionable scores and suggestions for your app's metadata.
Beyond organic growth, you can monitor the entire mobile ad ecosystem to see which creatives your competitors are running and which ad networks yield the best results. Whether you are a solo developer or part of a large growth team, the platform provides the intelligence needed to scale your user base efficiently. You can manage your entire mobile marketing strategy from a single dashboard, saving hours of manual research and guesswork.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
MobileAction Features
- Keyword Intelligence. Discover high-traffic keywords and track your rankings across different countries to improve your app's organic search visibility.
- Ad Intelligence. Analyze your competitors' creative strategies and see which ad networks they use to acquire their most valuable users.
- Competitor Tracking. Monitor the daily downloads and revenue of any app to benchmark your performance against the top players in your category.
- App Store Optimization. Get automated suggestions for your app title and description to ensure you meet the latest store algorithms and requirements.
- Search Ads Explorer. Optimize your Apple Search Ads campaigns by identifying the most effective keywords and monitoring your share of voice.
- Market Intelligence. Access global market trends and category insights to identify new opportunities for expansion before your competitors do.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
MobileAction Pricing
- Track up to 10 keywords
- Basic ASO report
- Limited competitor tracking
- App store rankings
- Email support
- Everything in Free, plus:
- Track up to 100 keywords
- Competitor keyword spy
- Keyword suggestion tool
- Search Ads intelligence
- Priority email support
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
MobileAction
Pros
- Extensive keyword database for global research
- Intuitive dashboard for tracking competitor creatives
- Accurate estimates for app downloads and revenue
- Helpful automated suggestions for ASO metadata
Cons
- Higher tiers can be expensive for startups
- Learning curve for advanced ad intelligence data
- Occasional delays in data refreshing for niche apps