CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Porsline
Porsline is an online survey and form builder software that helps you create professional forms, collect data in real-time, and analyze results with advanced reporting tools.
Quick Comparison
| Feature | CoolTool | Porsline |
|---|---|---|
| Website | cooltool.com | porsline.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2015 |
| Headquarters | San Francisco, USA | Tehran, Iran |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Porsline
Porsline is an intuitive online survey and form builder designed to help you gather actionable insights from customers, employees, and leads. You can create everything from simple contact forms to complex academic research surveys using a drag-and-drop interface that requires no coding skills. The platform focuses on high response rates by offering mobile-responsive designs and interactive question types that keep your audience engaged throughout the process.
You can manage your entire data collection workflow in one place, from initial design to advanced logic branching and automated notifications. It solves the problem of manual data entry and fragmented feedback by providing real-time analytics and professional reports. Whether you are a small business owner or a researcher, you can scale your data collection efforts efficiently while maintaining a professional brand image across all your digital touchpoints.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Porsline Features
- Drag-and-Drop Builder. Create professional surveys and forms in minutes by dragging elements into place without writing a single line of code.
- Logic Branching. Show or hide questions based on previous answers to create a personalized and relevant experience for every respondent.
- Custom Branding. Add your own logo, background images, and brand colors to ensure your forms match your professional identity perfectly.
- Real-time Analytics. Monitor your results as they come in with automated charts and tables that help you spot trends instantly.
- Multilingual Support. Reach a global audience by creating surveys in multiple languages, including right-to-left scripts like Persian and Arabic.
- API and Webhooks. Connect your survey data to your internal systems or third-party apps to automate your business workflows seamlessly.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Porsline Pricing
- Unlimited surveys
- 10 questions per survey
- 100 responses per month
- Basic reporting
- Mobile-responsive themes
- Everything in Free, plus:
- Unlimited questions
- 1,000 responses per month
- Logic and piping
- Custom thank you page
- Data export to Excel
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Porsline
Pros
- Excellent support for right-to-left (RTL) languages
- Very intuitive and user-friendly interface
- Generous free plan for small projects
- Fast and responsive customer support team
Cons
- Limited advanced integrations on lower tiers
- Reporting customization could be more flexible
- Mobile app features are more limited than web