CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
SurveyLegend
SurveyLegend is a cloud-based survey software that allows you to create mobile-friendly, visual questionnaires with a drag-and-drop editor to gather actionable insights from your audience.
Quick Comparison
| Feature | CoolTool | SurveyLegend |
|---|---|---|
| Website | cooltool.com | surveylegend.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | San Francisco, USA | Lund, Sweden |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
SurveyLegend
SurveyLegend is a flexible survey platform designed to help you create professional, mobile-ready questionnaires without needing any coding or design skills. You can build everything from simple polls to complex market research studies using a visual drag-and-drop interface. The platform focuses heavily on aesthetics, ensuring your surveys look engaging on smartphones, tablets, and desktops alike to help increase your response rates.
You can customize every aspect of your survey's appearance, including fonts, colors, and background images, to match your brand identity perfectly. Beyond just collecting data, the software provides real-time analytics and data visualization tools so you can spot trends immediately. Whether you are a student, a small business owner, or part of a large corporation, you can use these tools to gather feedback, conduct academic research, or measure customer satisfaction effectively.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
SurveyLegend Features
- Visual Drag-and-Drop Editor. Build your surveys visually by dragging elements onto the canvas and seeing changes in real-time without writing code.
- Mobile-First Design. Ensure your surveys look perfect on every device with responsive layouts that automatically adapt to screens of all sizes.
- Logic and Branching. Create personalized paths for your respondents by showing or hiding questions based on their previous answers.
- Real-Time Analytics. Watch your data come to life with live charts and graphs that update the moment a respondent submits their answers.
- White Label Branding. Remove third-party branding and add your own logos and themes to maintain a professional look for your business.
- Media Integration. Make your surveys more engaging by easily embedding images and videos directly into your questions and answer choices.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
SurveyLegend Pricing
- 3 surveys per account
- Unlimited questions
- Unlimited responses
- Share via link or social media
- Basic real-time analytics
- Everything in Starter, plus:
- 20 surveys per account
- Export data (CSV, Excel, PDF)
- Upload up to 30 images
- Conditional logic and branching
- No SurveyLegend ads
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
SurveyLegend
Pros
- Extremely intuitive drag-and-drop interface for beginners
- Superior visual customization compared to traditional survey tools
- Surveys perform exceptionally well on mobile devices
- Generous free plan with unlimited responses
- Real-time data visualization is clear and helpful
Cons
- Data export is restricted on the free tier
- Limited advanced features like piping or complex API triggers
- Learning curve for complex skip logic setup