CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Survicate
Survicate is a flexible survey software that helps you collect continuous customer feedback across web, mobile, and email to improve your product experience and increase customer retention rates.
Quick Comparison
| Feature | CoolTool | Survicate |
|---|---|---|
| Website | cooltool.com | survicate.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 10 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | San Francisco, USA | Warsaw, Poland |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Survicate
Survicate helps you capture the voice of your customers at every touchpoint without disrupting their journey. You can trigger surveys based on specific user behavior, send them via email, or embed them directly into your mobile app. This allows you to gather real-time insights into user satisfaction, Net Promoter Score (NPS), and feature requests.
The platform centralizes your feedback data, making it easy to identify patterns and act on customer needs quickly. You can integrate these insights directly into your existing tech stack, ensuring your product and marketing teams stay aligned with what your users actually want. It is designed for scaling businesses that need professional feedback loops without complex implementation.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Survicate Features
- Multi-Channel Surveys. Reach your customers wherever they are by deploying surveys via email, shareable links, web apps, or native mobile applications.
- Targeted Website Surveys. Trigger surveys based on user behavior like exit intent, time on page, or scroll depth to capture contextual feedback.
- NPS Tracking. Measure and monitor your Net Promoter Score over time with automated distribution and built-in analytics to gauge loyalty.
- Visual Survey Builder. Create professional, branded surveys in minutes using a drag-and-drop interface and a library of over 400 ready-to-use templates.
- Skip Logic and Branching. Personalize the survey experience for your users by showing only relevant questions based on their previous answers.
- Real-Time Analytics. Analyze your feedback instantly with automated reports and dashboards that highlight key trends and customer sentiment.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Survicate Pricing
- Up to 25 responses per month
- Unlimited surveys
- Unlimited seats
- 1-month data retention
- Standard survey templates
- Everything in Free, plus:
- Up to 250 responses per month
- HubSpot and Salesforce integrations
- Custom CSS and branding
- Advanced survey logic
- Multilingual surveys
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Survicate
Pros
- Extremely easy to set up and launch first survey
- Excellent native integrations with popular CRM and marketing tools
- Highly customizable design to match your brand identity
- Great variety of pre-built templates for different use cases
Cons
- Response limits on lower tiers can be restrictive
- Advanced reporting features require higher-tier paid plans
- Mobile SDK implementation may require developer assistance