Curate Reviews, Pricing, Features & Alternatives in 2026
Curate is a specialized floral business management software that provides florists with automated tools for creating proposals, managing stem counts, and streamlining wedding and event workflows.
Curate is a dedicated platform built specifically to handle the complex workflows of floral designers and event professionals. You can move away from manual spreadsheets and sticky notes by using a centralized system that connects your creative vision with your business backend. The software allows you to build visual proposals that impress clients while automatically calculating the exact stem counts and wholesale costs you need to stay profitable.
You can manage every stage of an event, from the initial inquiry and mood board creation to final invoicing and flower ordering. It solves the common headache of over-buying or under-pricing by linking your recipes directly to live pricing and inventory requirements. Whether you are a solo studio florist or a high-volume event company, the platform helps you reclaim hours spent on administrative tasks so you can focus on design.
Screenshots & Interface
Key Features
Stop spending hours on manual calculations and paperwork. Curate gives you a suite of automated tools designed to handle the unique math of floral design while keeping your client presentations professional and beautiful.
Visual Proposals
Create stunning, image-rich proposals that allow your clients to visualize their event arrangements and sign contracts digitally.
Automated Stem Counting
Calculate the exact number of stems needed for every arrangement automatically to ensure your wholesale orders are perfectly accurate.
Real-Time Profitability
Track your profit margins as you build recipes so you can see exactly how much you are making on every centerpiece.
Smart Shopping Lists
Generate organized wholesale ordering lists based on your event recipes to simplify your communication with flower suppliers.
Payment Processing
Accept credit card payments and set up automated billing schedules so you can get paid faster without chasing invoices.
Recipe Library
Save your favorite floral combinations as reusable templates to speed up the quoting process for future weddings and events.
Integrations
QuickBooks
Xero
Stripe
PayPal
HoneyBook
Gmail
Google Calendar
Pricing Plans
Curate offers tiered subscription plans tailored to your business volume and the specific features you need to manage your events. You can start with a base version for essential tools or upgrade for advanced automation. While they do not offer a forever-free plan, you can explore the platform through a scheduled walkthrough to see how it fits your specific floral workflow.
Based on feedback from floral professionals on platforms like Capterra and G2, here is what you should consider before integrating Curate into your shop:
Pros
Drastically reduces time spent on manual stem counting
Professional proposals help increase booking conversion rates
Centralizes all client communication and event details
Excellent customer support tailored to the floral industry
Cons
Initial setup of flower libraries takes significant time
Higher price point than generic small business tools
Mobile experience is less robust than the desktop version
Who Should Use Curate?
Perfect for wedding and event florists who need to automate stem counting and professionalize their proposal process to save time and increase profits.
Best for Company Sizes
small-business
mid-market
solopreneur
Popular Industries
Events
Retail
Our Verdict
Curate is a specialized powerhouse if you are a florist struggling with the 'hidden' math of your business. It effectively bridges the gap between creative floral design and rigorous inventory management, ensuring you never lose money on a wedding due to miscalculated stem counts.
While the subscription cost and initial data entry for your flower library are notable investments, the time saved during peak wedding season is substantial. Highly recommended for floral designers who manage complex events and want a professional, automated way to handle everything from mood boards to wholesale orders.
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