Everflow
Everflow is a comprehensive partner marketing platform that allows you to manage, track, and optimize all your performance channels including affiliates, influencers, and strategic partnerships in one place.
Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Quick Comparison
| Feature | Everflow | Supermetrics |
|---|---|---|
| Website | everflow.io | supermetrics.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $750/month | $29/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2013 |
| Headquarters | San Francisco, USA | Helsinki, Finland |
Overview
Everflow
Everflow is a partner marketing platform designed to help you scale your revenue through every type of performance partnership. Instead of juggling multiple tools for affiliates, influencers, and media buying, you can manage all your relationships and tracking from a single dashboard. It provides you with deep visibility into which channels actually drive value, allowing you to move beyond simple clicks to track full customer journeys and post-install events.
You can protect your marketing spend with built-in fraud prevention and automated optimization tools that flag low-quality traffic in real-time. The platform is built to handle massive scale, making it a fit for fast-growing brands and performance agencies that need reliable data to make quick decisions. Whether you are managing a handful of strategic partners or thousands of affiliates, you get the tools to automate your workflows and pay partners accurately based on performance.
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Overview
Everflow Features
- Direct Linking Track your partner traffic without using messy redirect links, improving your SEO and providing a better experience for your customers.
- SmartSwitch Optimization Automatically route your traffic to the highest-performing offers based on real-time data to maximize your conversion rates and revenue.
- Fraud Guard Block suspicious clicks and fraudulent conversions automatically using multi-layered detection to ensure you only pay for legitimate results.
- Influencer Tracking Measure the impact of your influencer campaigns with specialized tracking that captures performance across social media platforms and coupon codes.
- Partner Portals Provide your partners with professional, white-labeled dashboards where they can access creative assets, track their own performance, and view payments.
- Event Tracking Track more than just the initial sale by monitoring app installs, subscriptions, and long-term customer milestones to understand true lifetime value.
Supermetrics Features
- Automated Data Extraction. Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting. Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface. Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping. Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access. Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads. Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Pricing Comparison
Everflow Pricing
- Up to $50k in monthly partner revenue
- Core tracking and reporting
- Fraud Guard protection
- Standard integrations
- Email support
- Partner portal access
- Everything in Starter, plus:
- Up to $250k in monthly partner revenue
- Advanced targeting and optimization
- Dedicated account management
- Custom domain setup
- Priority technical support
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Pros & Cons
Everflow
Pros
- Extremely fast and responsive user interface
- Detailed reporting with deep granular data
- Excellent customer support with quick response times
- Reliable tracking that handles high traffic volumes
- Easy migration process from older tracking platforms
Cons
- Higher starting price point than basic tools
- Steep learning curve for complete beginners
- Interface can feel overwhelming with many features
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations