FullStory
FullStory is a behavioral data platform that helps you find and fix friction points in your digital experience by capturing every user interaction on your website or mobile app.
GazeRecorder
GazeRecorder is a webcam-based eye tracking software that allows you to track and record user eye movements on websites and images without requiring any specialized hardware.
Quick Comparison
| Feature | FullStory | GazeRecorder |
|---|---|---|
| Website | fullstory.com | gazerecorder.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2016 |
| Headquarters | Atlanta, USA | Rzeszow, Poland |
Overview
FullStory
FullStory helps you understand exactly how users interact with your digital products so you can eliminate friction and boost conversions. Instead of guessing why users drop off, you can watch high-fidelity session replays and analyze heatmaps to see their real-world experience. It automatically captures every click, swipe, and scroll without requiring manual event tagging, giving you a complete picture of the customer journey from start to finish.
You can use the platform to identify technical bugs, surface UX flaws, and quantify the financial impact of specific site issues. It serves product managers, engineers, and digital marketers at mid-market and enterprise companies who need to make data-driven decisions. By connecting qualitative insights with quantitative data, you can prioritize your roadmap based on what actually matters to your customers.
GazeRecorder
GazeRecorder provides a way for you to understand how users interact with your digital content by turning any standard webcam into an eye-tracking device. You can record gaze data, mouse clicks, and scroll movements to see exactly where people look and what they ignore on your website or advertisements. This helps you identify usability issues and optimize your conversion rates based on real visual behavior rather than just clicks.
The platform is designed for UX researchers, marketers, and designers who need quick, remote testing capabilities. You can set up experiments in minutes, invite participants via a simple link, and view aggregated results through heatmaps and gaze plots. It eliminates the need for expensive laboratory equipment, making professional eye-tracking accessible for projects of any size.
Overview
FullStory Features
- Session Replay Watch high-fidelity reconstructions of real user sessions to see exactly where people get stuck or frustrated on your site.
- Heatmaps and Clickmaps Visualize aggregate user behavior to identify which elements grab attention and which parts of your page are being ignored.
- Frustration Signals Automatically detect 'rage clicks' and 'dead clicks' so you can quickly find and fix the most painful parts of your UI.
- Funnel Analysis Build conversion funnels in seconds to see where users drop off and instantly watch replays of those specific moments.
- Privacy by Design Protect your users' sensitive data with robust, private-by-default masking tools that ensure personal information never leaves their browser.
- Mobile App Monitoring Capture native mobile interactions on iOS and Android to ensure your app experience is as smooth as your desktop site.
GazeRecorder Features
- Webcam Eye Tracking. Turn any standard webcam into a high-precision eye tracker to see exactly where your visitors are looking in real-time.
- Visual Heatmaps. Generate clear color-coded maps that highlight the most viewed areas of your website so you can prioritize important content.
- Gaze Plot Recording. Watch the exact sequence of a user's eye movements to understand the path they take through your interface.
- Remote Participant Testing. Send a simple URL to participants anywhere in the world to collect eye-tracking data from their own home environment.
- Area of Interest (AOI). Define specific regions on your page to get detailed statistics on how many people looked at your CTA or logo.
- Screen & Face Recording. Record the user's screen and facial expressions simultaneously to capture their emotional reactions alongside their visual attention.
Pricing Comparison
FullStory Pricing
- 1,000 sessions per month
- 1 month of data retention
- Session Replay
- Heatmaps
- Basic frustration signals
- Everything in Free, plus:
- Custom session volume
- Extended data retention
- Advanced funnel analytics
- Segment filtering
- Full suite of integrations
GazeRecorder Pricing
- Limited recording time
- Basic heatmap generation
- Webcam calibration tools
- Standard gaze tracking
- Community support
- Everything in Free, plus:
- Unlimited recording sessions
- Advanced AOI analysis
- Export data to CSV
- No GazeRecorder branding
- Priority email support
Pros & Cons
FullStory
Pros
- Incredible detail in session replays compared to competitors
- Automatic data capture requires no manual event tagging
- Powerful search filters make finding specific sessions easy
- Excellent privacy controls for masking sensitive user data
Cons
- Pricing can be high for high-traffic websites
- Steep learning curve for advanced analytical features
- Data retention limits can be restrictive on lower plans
GazeRecorder
Pros
- Requires no specialized hardware beyond a standard webcam
- Easy to set up remote tests via browser links
- Cost-effective alternative to expensive laboratory eye trackers
- Provides visual heatmaps that are easy to present to stakeholders
Cons
- Accuracy depends heavily on user lighting and webcam quality
- Requires participants to keep their head relatively still
- Web-based interface can feel dated compared to modern SaaS