iCapture
iCapture is a versatile lead capture software that helps you automate data collection at trade shows and events by instantly syncing scanned leads directly into your CRM system.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | iCapture | Lasso CRM |
|---|---|---|
| Website | icapture.com | lassocrm.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2003 |
| Headquarters | Boise, USA | Vancouver, Canada |
Overview
iCapture
iCapture is a dedicated lead retrieval solution designed to help you maximize your return on investment at trade shows and live events. Instead of relying on manual data entry or fragmented lead lists, you can use your own mobile device to scan badges and business cards instantly. The platform works offline, ensuring you never lose a prospect's information due to poor venue Wi-Fi, and automatically syncs data once you are back online.
You can create custom lead qualification forms that allow your sales team to rank prospects and trigger immediate follow-up actions. By integrating directly with major CRM and marketing automation platforms, it eliminates the delay between meeting a lead and entering them into your sales funnel. It is ideal for mid-market and enterprise organizations that attend multiple events and need a standardized, automated way to handle high-volume lead generation.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
iCapture Features
- Universal Badge Scanning Scan any attendee badge at any trade show using your own smartphone or tablet to capture lead data instantly.
- Business Card Transcription Snap a photo of a business card and let the automated transcription service turn it into a digital contact.
- Custom Qualification Flows Build your own lead forms with skip logic to ensure your team asks the right questions every time.
- Offline Data Capture Capture leads anywhere without worrying about internet connectivity—your data syncs automatically once you reconnect to a network.
- Real-Time CRM Sync Send your captured leads directly to Salesforce, HubSpot, or Eloqua the moment you finish a conversation.
- Automated Follow-Ups Trigger personalized 'nice to meet you' emails immediately after a scan to keep your brand top-of-mind.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
iCapture Pricing
Lasso CRM Pricing
Pros & Cons
iCapture
Pros
- Reliable offline mode ensures no data loss
- Direct CRM integrations save hours of manual work
- Consistent user interface across all different trade shows
- Fast business card transcription with high accuracy
Cons
- Initial setup for custom forms takes time
- Pricing is higher than basic scanning apps
- Requires a learning curve for complex logic
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs