ChowNow
ChowNow is an online ordering and marketing platform that helps independent restaurants build their own branded digital storefronts to take commission-free orders directly from their customers.
Marsello
Marsello is an all-in-one marketing platform that helps retail and eCommerce businesses grow sales by combining loyalty programs, email automation, and SMS marketing into a single integrated system.
Quick Comparison
| Feature | ChowNow | Marsello |
|---|---|---|
| Website | chownow.com | marsello.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $135/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2014 |
| Headquarters | Los Angeles, USA | Wellington, New Zealand |
Overview
ChowNow
ChowNow provides you with the tools to take control of your restaurant's digital presence and eliminate high third-party delivery fees. You can launch your own branded ordering system across your website, social media profiles, and a custom-built mobile app. This allows you to keep 100% of your profits on every order while capturing valuable customer data that third-party apps usually keep for themselves.
The platform focuses on sustainable growth by providing you with automated marketing tools and a dedicated success manager to help increase your order volume. Whether you run a single local eatery or a growing regional chain, you can manage your entire digital menu and track sales performance through a centralized dashboard. It integrates directly with your existing POS system to keep your kitchen operations running smoothly without manual data entry.
Marsello
Marsello helps you bridge the gap between your physical store and online shop by syncing customer data across all your sales channels. You can stop juggling multiple apps and manage your loyalty program, email campaigns, and SMS alerts from one central dashboard. By tracking every purchase, the platform builds detailed customer profiles so you can send personalized offers that actually drive repeat visits.
You can automate your entire marketing lifecycle, from welcoming new subscribers to winning back customers who haven't visited in a while. The software integrates directly with your existing POS and eCommerce tools, ensuring your points and rewards stay accurate everywhere. It is designed specifically for growing retailers who want enterprise-level marketing tools without the technical complexity or high overhead.
Overview
ChowNow Features
- Commission-Free Ordering Keep every dollar you earn from your online orders instead of paying 15-30% in fees to third-party delivery platforms.
- Branded Mobile Apps Launch your own custom-branded iOS and Android apps so your customers can order directly from their home screens.
- OrderBetter Network Get discovered by new diners through a network of high-traffic sites like Google, Yelp, and TripAdvisor with integrated ordering.
- Automated Marketing Send automated email campaigns and push notifications to your customers to drive repeat business and increase order frequency.
- POS Integrations Sync your online orders directly with your existing point-of-sale system to eliminate manual entry and reduce kitchen errors.
- Customer Data Ownership Access your own customer database including email addresses and order history to power your personalized marketing efforts.
Marsello Features
- Omnichannel Loyalty. Reward your customers for every purchase they make, whether they shop at your physical counter or through your online store.
- Marketing Automation. Set up automated email and SMS workflows that trigger based on customer behavior to drive sales while you sleep.
- Customer Segmentation. Group your shoppers by their buying habits so you can send highly relevant promotions to the right people.
- Email Campaign Builder. Create professional, branded emails using a drag-and-drop editor and pre-designed templates tailored for retail growth.
- SMS Marketing. Cut through the noise and reach your customers directly on their phones with time-sensitive offers and updates.
- Feedback Collection. Gather private feedback after every purchase to understand customer satisfaction and improve your service in real-time.
Pricing Comparison
ChowNow Pricing
- Commission-free ordering
- Ordering on your website
- Google Search & Maps ordering
- Digital menu management
- Standard payment processing
- Everything in Free, plus:
- Custom-branded mobile app
- Automated email marketing
- Dedicated Success Manager
- Loyalty program tools
- Advanced data reporting
Marsello Pricing
- Up to 1,000 customers
- Unlimited email sends
- Points & rewards program
- Automated marketing workflows
- POS & eCommerce integrations
- Customer feedback surveys
- Everything in Essential, plus:
- Advanced segmentation tools
- Custom rewards page
- SMS marketing capabilities
- Multi-site management
- Priority email support
Pros & Cons
ChowNow
Pros
- Eliminates expensive per-order commissions entirely
- Provides full ownership of customer contact data
- Responsive customer support and dedicated success managers
- Easy-to-use interface for updating menus quickly
Cons
- Initial setup fees can be high
- Requires your own staff for local delivery
- Limited customization options for the mobile app
Marsello
Pros
- Seamless integration with popular POS systems
- Easy to set up automated loyalty rewards
- Consolidates multiple marketing tools into one app
- Excellent customer data syncing across channels
Cons
- Higher starting price than basic email tools
- SMS credits require an additional cost
- Learning curve for complex automation logic