Medallia vs Zonka Feedback Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Medallia

0.0 (0 reviews)

Medallia is an enterprise experience management platform that captures customer and employee signals across all channels to provide real-time insights and automated actions for improving brand loyalty.

Starting at --
Free Trial NO FREE TRIAL
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Zonka Feedback

0.0 (0 reviews)

Zonka Feedback is an omnichannel survey and customer experience management platform that helps you capture, track, and analyze real-time feedback across multiple touchpoints to improve customer satisfaction and loyalty.

Starting at $49/mo
Free Trial 7 days

Quick Comparison

Feature Medallia Zonka Feedback
Website medallia.com zonkafeedback.com
Pricing Model Custom Subscription
Starting Price Custom Pricing $49/month
FREE Trial ✘ No free trial ✓ 7 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Salesforce Adobe Experience Cloud ServiceNow Slack Microsoft Teams Zendesk Oracle Workday Marketo Tableau Slack Salesforce Zendesk HubSpot Zapier Intercom Shopify Microsoft Teams Google Sheets ActiveCampaign
Target Users mid-market enterprise small-business mid-market enterprise
Target Industries retail healthcare hospitality
Customer Count 0 0
Founded Year 2001 2015
Headquarters San Francisco, USA Gurugram, India

Overview

M

Medallia

Medallia helps you understand and improve every interaction people have with your brand. By capturing feedback across text, voice, video, and digital channels, you can see exactly where your customer experience excels or falls short. The platform uses artificial intelligence to analyze millions of data points in real-time, automatically identifying trends and predicting future behavior so you can stay ahead of customer needs.

You can empower your entire team—from the front line to the C-suite—with personalized dashboards that show relevant insights for their specific roles. Whether you are looking to reduce customer churn, boost employee engagement, or optimize digital products, the software provides the tools to close the loop and take meaningful action. It is designed for large organizations that need to manage complex experience programs at a global scale.

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Zonka Feedback

Zonka Feedback is a versatile customer experience platform that helps you collect and manage feedback across every touchpoint. Instead of juggling multiple tools, you can create beautiful surveys for tablets, kiosks, websites, email, and SMS from a single dashboard. You can measure critical metrics like Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) to understand exactly how your customers feel in real-time.

The platform enables you to close the feedback loop faster by setting up instant alerts for negative responses. You can assign tasks to your team members and track resolutions to ensure no customer issue goes unresolved. Whether you are managing a single retail store or a global enterprise, the software scales to provide deep insights through automated reporting and real-time analytics.

Overview

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Medallia Features

  • Omnichannel Capture Collect feedback from your customers wherever they are, including email, SMS, mobile apps, web, and even physical locations.
  • Athena AI Uncover hidden patterns in your data with built-in artificial intelligence that predicts customer behavior and identifies high-impact issues.
  • Text Analytics Analyze unstructured text from reviews and social media to understand the sentiment and themes behind what people are saying.
  • Video Feedback Capture the emotion and context of customer experiences through video submissions that bring your data to life for stakeholders.
  • Action Management Route critical feedback automatically to the right team members so you can resolve issues and close the loop quickly.
  • Experience Orchestration Personalize customer journeys in real-time by triggering specific actions based on the feedback and signals you receive.
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Zonka Feedback Features

  • Omnichannel Distribution. Reach your customers wherever they are by sending surveys via email, SMS, QR codes, or embedded website widgets.
  • Offline Survey App. Collect feedback on tablets and mobile devices without an internet connection, then sync your data once you are back online.
  • CX Metric Tracking. Measure and analyze NPS, CSAT, and CES scores with built-in templates designed to track long-term customer loyalty and satisfaction.
  • Real-time Alerts. Get instant notifications for specific responses so you can address unhappy customers immediately and prevent churn.
  • Logic and Branching. Create dynamic surveys that change based on user responses to keep questions relevant and improve completion rates.
  • Advanced Reporting. Visualize your data with automated reports, trend analysis, and text analytics to uncover hidden patterns in customer feedback.

Pricing Comparison

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Medallia Pricing

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Zonka Feedback Pricing

Starter
$49
  • 2,500 email/SMS sessions
  • Unlimited survey responses
  • NPS, CSAT, and CES surveys
  • Basic reporting and analytics
  • Email and chat support

Pros & Cons

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Medallia

Pros

  • Powerful real-time data processing for large organizations
  • Highly customizable dashboards for different user roles
  • Excellent sentiment analysis for unstructured text data
  • Strong mobile app for monitoring feedback on-the-go

Cons

  • Significant time investment required for initial setup
  • High price point geared toward enterprise budgets
  • Interface can feel complex for non-technical users
A

Zonka Feedback

Pros

  • Extremely easy to set up and launch surveys quickly
  • Excellent offline mode for trade shows and retail stores
  • Highly responsive customer support team available for help
  • Clean and intuitive user interface for survey creators

Cons

  • Learning curve for complex custom reporting features
  • Email customization options can feel limited at times
  • Pricing can scale quickly for high-volume SMS users
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