CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
PeerSpot
PeerSpot is a specialized review platform for enterprise technology that provides you with verified, in-depth product evaluations and comparison tools to help you make informed B2B buying decisions.
Quick Comparison
| Feature | CoolTool | PeerSpot |
|---|---|---|
| Website | cooltool.com | peerspot.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | San Francisco, USA | Modi'in-Maccabim-Re'ut, Israel |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
PeerSpot
PeerSpot is a buying intelligence platform designed to help you navigate the complex world of enterprise technology. Unlike traditional review sites, it focuses on long-form, high-quality feedback from verified professionals at large organizations. You can access detailed buyer's guides, side-by-side product comparisons, and authentic user experiences that go beyond simple star ratings to reveal how software actually performs in production environments.
For vendors, the platform serves as a powerful customer advocacy and lead generation tool. You can showcase your products to a high-intent audience of IT decision-makers and security professionals. By leveraging verified user testimonials, you build trust with prospects and shorten your sales cycles through credible, third-party validation of your software's real-world value.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
PeerSpot Features
- Verified Reviews. Read in-depth evaluations from real users who are verified through a multi-step process to ensure authentic enterprise feedback.
- Product Comparisons. Compare multiple software solutions side-by-side to see how they stack up on features, pricing, and performance metrics.
- Buyer's Guides. Download comprehensive guides that aggregate user insights to help you understand the market landscape before making a purchase.
- Trending Analysis. Track which technologies are gaining traction in your industry with real-time popularity rankings and user interest data.
- Vendor Response. Interact directly with software providers to get your specific questions answered and see how they address user feedback.
- Custom Shortlists. Save and organize the products you are researching into custom lists to share with your internal stakeholders and team.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
PeerSpot Pricing
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
PeerSpot
Pros
- High-quality reviews provide much more detail than standard star ratings
- Strong focus on enterprise-level hardware and software solutions
- Verified user profiles reduce the risk of fake or biased reviews
- Excellent comparison tools for complex technical specifications
Cons
- Smaller volume of reviews compared to general-purpose review sites
- Vendor dashboard can have a learning curve for new users
- Enterprise focus means fewer reviews for small-business tools