Authorize.net
Authorize.net is a reliable payment gateway that helps you accept credit cards, contactless payments, and e-checks through your website, mobile app, or retail store securely.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Authorize.net | Reaktion |
|---|---|---|
| Website | authorize.net | reaktion.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $25/month | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1996 | 2020 |
| Headquarters | Foster City, USA | Copenhagen, Denmark |
Overview
Authorize.net
Authorize.net simplifies how you get paid by providing a secure bridge between your business and the credit card networks. You can accept payments online, in-person, or over the phone while protecting your business from fraud with built-in security tools. Whether you are running a small online boutique or a growing service business, the platform handles the technical side of transactions so you can focus on your customers.
You can manage your entire payment lifecycle from a single dashboard, including recurring billing for subscriptions and digital invoicing for quick client payments. It integrates with most major shopping carts and point-of-sale systems, making it easy to add payment capabilities to the tools you already use. With 24/7 support and a long history in the industry, it provides the stability you need to scale your operations.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Authorize.net Features
- Advanced Fraud Detection Identify and stop suspicious transactions with customizable filter rules that protect your profits and reduce chargebacks.
- Recurring Billing Set up automated subscription payments or installment plans to ensure you get paid on time every month.
- Customer Information Manager Store sensitive payment data on secure servers so your returning customers can checkout quickly without re-entering details.
- Digital Invoicing Send professional invoices directly to your customers' email and let them pay instantly with a single click.
- Virtual Terminal Process manual transactions securely from any web browser when taking orders over the phone or via mail.
- Mobile Payments Accept payments on the go by turning your smartphone or tablet into a portable point-of-sale device.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Authorize.net Pricing
- No setup fee
- Gateway and Merchant Account
- 2.9% + $0.30 per transaction
- Advanced Fraud Detection Suite
- Customer Information Manager
- Automated Recurring Billing
- Everything in All-in-One, plus:
- Use your own Merchant Account
- $0.10 per transaction
- $0.10 daily batch fee
- Virtual Terminal included
- 24/7 award-winning support
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Authorize.net
Pros
- Highly reliable uptime for consistent payment processing
- Excellent 24/7 customer support via phone and chat
- Extensive integration options with popular e-commerce platforms
- Robust security features that simplify PCI compliance
Cons
- Monthly fee applies even if you have no sales
- Interface feels dated compared to newer competitors
- Account setup process can be more rigorous than others
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve