NMI
NMI provides a full-commerce enablement platform that allows you to accept payments across online, in-store, mobile, and self-service channels through a single integrated gateway solution.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | NMI | Reaktion |
|---|---|---|
| Website | nmi.com | reaktion.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2020 |
| Headquarters | Schaumburg, USA | Copenhagen, Denmark |
Overview
NMI
NMI is a versatile commerce enablement platform designed to help you manage payments across every channel your business operates in. Whether you are selling products online, running a brick-and-mortar store, or managing unattended kiosks, you can unify all your transaction data into one central interface. This eliminates the headache of jumping between different providers and gives you a clear, holistic view of your revenue streams and customer behavior.
You can white-label the entire platform to maintain your own branding, making it a favorite for ISOs, ISVs, and payment professionals who want to offer a sophisticated gateway under their own name. The software handles the heavy lifting of PCI compliance and security, allowing you to focus on scaling your operations. With support for over 200 processor connections, you have the flexibility to route transactions wherever they need to go without being locked into a single financial institution.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
NMI Features
- Omnichannel Processing Accept payments seamlessly across web, mobile, in-store, and self-service environments using a single, unified integration.
- White-Labeling Apply your own branding to the gateway interface and merchant portal to provide a consistent experience for your clients.
- Advanced Routing Route transactions to different processors based on specific criteria to optimize your processing costs and success rates.
- Customer Vault Store sensitive payment data securely in a PCI-compliant vault so you can process recurring billing and one-click checkouts.
- Automatic Card Suite Keep your recurring revenue flowing by automatically updating expired or replaced credit card information without contacting your customers.
- Fraud Protection Set custom rules and filters to identify suspicious activity and block fraudulent transactions before they impact your bottom line.
- Electronic Invoicing Send professional invoices directly to your customers via email and let them pay instantly through a secure web link.
- Contactless Payments Enable your physical locations to accept Apple Pay, Google Pay, and EMV chip cards for faster, more secure in-person checkouts.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
NMI Pricing
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
NMI
Pros
- Extensive library of over 200 processor integrations
- Highly customizable white-label options for branding
- Reliable uptime and fast transaction processing speeds
- Excellent developer documentation and API flexibility
- Robust reporting tools for multi-channel sales
Cons
- Interface can feel dated compared to newer competitors
- Pricing is not transparent on the website
- Setup process can be complex for beginners
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve