Ordering.co
Ordering.co provides an all-in-one ordering solution that helps you build custom branded apps and websites to manage deliveries, pick-ups, and business operations for restaurants and local marketplaces effortlessly.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Ordering.co | Reaktion |
|---|---|---|
| Website | ordering.co | reaktion.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $79/month |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2020 |
| Headquarters | Las Vegas, USA | Copenhagen, Denmark |
Overview
Ordering.co
Ordering.co is a comprehensive suite of tools designed to help you launch and manage a complete online ordering system. Whether you run a single restaurant or a massive multi-vendor marketplace, you can create branded websites and native mobile apps without writing any code. You get a centralized dashboard to track every order, manage your product catalog, and monitor driver locations in real-time.
The platform solves the complexity of logistics by providing dedicated apps for business owners, customers, and delivery drivers. You can automate dispatching, set custom delivery zones, and process payments through dozens of integrated gateways. It is built to scale with your growth, offering everything from simple plug-and-play templates to advanced developer tools for deep customization.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Ordering.co Features
- Branded Customer Apps Launch your own native iOS and Android apps so your customers can browse menus and place orders directly.
- Real-Time Dispatching Assign orders to drivers automatically or manually and track their live GPS location on a visual map.
- Multi-Store Management Manage multiple locations or vendors from a single administrative dashboard with independent settings for each branch.
- Custom Website Builder Create a professional, SEO-optimized ordering website using high-conversion templates that match your brand identity perfectly.
- Driver App Equip your delivery team with a dedicated app to accept jobs, navigate to destinations, and update order statuses.
- Business Manager App Monitor your sales performance and manage incoming orders on the go using your smartphone or tablet.
- Advanced Analytics Access detailed reports on sales trends, driver performance, and customer behavior to make data-driven business decisions.
- Promotions Engine Create custom discount codes, loyalty programs, and push notifications to keep your customers coming back for more.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Ordering.co Pricing
- Ordering Website
- Customer App (Android/iOS)
- Business App
- Driver App
- Standard Support
- Basic Analytics
- Everything in Starter, plus:
- Advanced Customization
- Multi-language Support
- Priority Support
- Extended API Access
- Custom Domain
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Ordering.co
Pros
- Complete end-to-end solution for delivery logistics
- Highly customizable white-label apps and websites
- Supports a massive variety of payment gateways
- Robust API for developers building custom features
Cons
- Initial setup can be complex for beginners
- Customer support response times can vary
- Additional costs for premium add-ons and updates
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve