Okendo
Okendo is a customer marketing platform that helps Shopify brands grow by capturing high-quality reviews, zero-party data, and customer insights to build trust and increase conversions.
Refiner
Refiner is a customer survey software for SaaS companies that helps you capture actionable product feedback and calculate NPS, CSAT, and CES scores with highly targeted in-app widgets.
Quick Comparison
| Feature | Okendo | Refiner |
|---|---|---|
| Website | okendo.io | refiner.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $19/month | $99/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2019 |
| Headquarters | Miami, USA | Paris, France |
Overview
Okendo
Okendo is a customer marketing platform built specifically for Shopify brands to turn shoppers into advocates. You can capture high-quality product reviews, photos, and videos that build immediate social proof on your storefront. Beyond just stars and text, the platform allows you to collect valuable zero-party data through automated post-purchase surveys and customer profiles, giving you a deeper understanding of who your buyers actually are.
You can use these insights to create highly personalized marketing campaigns and loyalty programs that keep customers coming back. By integrating directly with your existing tech stack, you can trigger review requests at the perfect moment and display them in beautiful, customizable widgets. It helps you bridge the gap between simple feedback and actionable growth data to scale your e-commerce business effectively.
Refiner
Refiner is a specialized survey and customer feedback platform designed specifically for SaaS teams who need to understand their users better. Instead of sending generic email surveys that get ignored, you can trigger perfectly timed in-app widgets based on specific user behavior. This allows you to capture feedback while your product is top-of-mind, leading to significantly higher response rates and more accurate data.
You can use the platform to automate your entire customer research process, from tracking Net Promoter Scores (NPS) to conducting product-market fit surveys. It helps you identify at-risk customers before they churn and uncover which features your power users value most. By syncing this feedback directly with your CRM or product analytics tools, you turn raw survey responses into actionable data for your product and success teams.
Overview
Okendo Features
- Review Generation Automate your review requests via email and SMS to capture high-quality ratings, photos, and videos from your customers.
- Zero-Party Data Surveys Deploy post-purchase surveys to collect specific customer attributes and preferences that help you personalize future marketing efforts.
- Customizable Widgets Display your best reviews and customer photos using beautiful, mobile-responsive widgets that match your brand's unique look and feel.
- Referrals and Rewards Encourage repeat purchases by offering coupons and loyalty points in exchange for reviews and successful friend referrals.
- Google Shopping Integration Push your product ratings directly to Google Search and Shopping ads to increase your click-through rates and visibility.
- Advanced Analytics Track your performance with detailed reports on review sentiment, conversion impact, and customer satisfaction trends over time.
Refiner Features
- In-App Survey Widgets. Launch beautiful, non-intrusive surveys directly in your web or mobile app to catch users while they are active.
- Precise User Targeting. Trigger surveys based on specific user traits or behaviors so you only ask the right questions to the right people.
- Automated NPS Tracking. Set up recurring Net Promoter Score campaigns that run on autopilot to monitor your customer loyalty over time.
- Product-Market Fit Surveys. Measure how disappointed your users would be without your product using built-in templates designed for growth.
- Real-Time Alerts. Get instant notifications in Slack or email when a customer leaves a negative response so you can intervene immediately.
- Visual Analytics Dashboard. Analyze your survey performance and customer sentiment trends with clear, easy-to-read charts and segmentation tools.
Pricing Comparison
Okendo Pricing
- Up to 200 orders per month
- Automated review requests
- Photo and video reviews
- Basic review widgets
- Email support
- Shopify integration
- Everything in Essential, plus:
- Up to 1,000 orders per month
- Google Shopping integration
- Advanced widget customization
- Klaviyo and Gorgias integrations
- Attribute-based reviews
Refiner Pricing
- Up to 5,000 monthly active users
- Unlimited surveys and responses
- All survey types (NPS, CSAT, CES)
- In-app, email, and link surveys
- Basic integrations and webhooks
- Standard reporting and analytics
- Everything in Essentials, plus:
- Up to 5,000 monthly active users
- Advanced segmentation and targeting
- Custom branding and CSS
- Priority support
- Advanced integrations (Salesforce, HubSpot)
Pros & Cons
Okendo
Pros
- Deep integration with the Shopify ecosystem
- High-quality visual review displays and widgets
- Excellent customer support and onboarding assistance
- Powerful automation for collecting zero-party data
Cons
- Pricing scales quickly with order volume
- Learning curve for advanced CSS customizations
- Limited functionality for non-Shopify platforms
Refiner
Pros
- High response rates compared to traditional email surveys
- Excellent targeting options based on real-time user behavior
- Clean and modern survey design that matches your brand
- Seamless integration with popular tools like Segment and Slack
Cons
- Starting price point may be high for early-stage startups
- Requires technical installation of a code snippet or SDK
- Advanced customization features require higher-tier paid plans