Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Roofr
Roofr is an all-in-one roofing software platform providing contractors with accurate aerial measurements, instant estimates, professional proposals, and integrated payment processing to streamline their entire sales workflow.
Quick Comparison
| Feature | Lasso CRM | Roofr |
|---|---|---|
| Website | lassocrm.com | roofr.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2016 |
| Headquarters | Vancouver, Canada | San Francisco, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Roofr
Roofr is an all-in-one sales platform built specifically to help roofing contractors grow their businesses and save time. You can generate high-resolution aerial measurement reports in minutes, allowing you to bid on jobs without ever leaving your office. The platform eliminates the need for manual sketching and expensive third-party reports by giving you the tools to measure any roof yourself using satellite imagery.
You can also create professional, branded estimates and proposals that homeowners can sign digitally from any device. Beyond sales, the platform helps you manage your entire pipeline with a built-in CRM and integrated payment processing. Whether you are a solo contractor or managing a large crew, you can track every lead from the initial measurement to the final invoice in one centralized location.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Roofr Features
- Aerial Measurements. Order professional measurement reports or DIY your own using high-resolution satellite imagery to get accurate dimensions quickly.
- Instant Estimator. Give your website visitors instant roofing quotes to capture more leads while you sleep.
- Digital Proposals. Create beautiful, branded proposals that your customers can review and sign digitally from their smartphone or computer.
- Integrated Payments. Collect deposits and final payments faster through secure online processing built directly into your invoicing workflow.
- Roofing CRM. Track your entire sales pipeline and manage customer communications in one place so no lead falls through the cracks.
- Material Ordering. Calculate exactly what you need and order materials directly from top suppliers without leaving the platform.
Pricing Comparison
Lasso CRM Pricing
Roofr Pricing
- Unlimited users
- Basic CRM access
- Digital proposals
- E-signatures
- Standard measurement report pricing
- Everything in Free, plus:
- Discounted measurement reports
- Instant Estimator tool
- Job folders and file storage
- Priority customer support
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Roofr
Pros
- Measurement reports are significantly cheaper than major competitors
- Intuitive interface makes it easy for sales teams to learn
- Instant estimator tool helps capture more website leads
- Professional proposals help contractors win more high-value jobs
Cons
- Satellite imagery quality can vary in rural areas
- Mobile app lacks some features found on desktop
- Limited integration options with third-party accounting software