Broadly
Broadly is a local business growth platform that helps you manage your online reputation, capture more reviews, and streamline customer communication through a single, easy-to-use inbox.
SmartCOMM
SmartCOMM is a cloud-native customer communications management solution that helps you create, manage, and deliver personalized, multi-channel conversations to improve customer engagement and streamline complex document workflows.
Quick Comparison
| Feature | Broadly | SmartCOMM |
|---|---|---|
| Website | broadly.com | smartcommunications.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 1991 |
| Headquarters | Oakland, USA | London, UK |
Overview
Broadly
Broadly is a comprehensive platform designed to help local service businesses grow by automating their customer experience and online presence. You can automatically send review requests to customers via text or email immediately after a job is completed, ensuring you build a strong reputation on Google and Facebook. The platform consolidates all your messages from Web Chat, SMS, and social media into one unified inbox so you never miss a lead.
You can also streamline your operations by sending professional invoices and collecting mobile payments directly through the app. It is specifically built for small to mid-sized service businesses like auto shops, HVAC contractors, and dental practices that need to modernize their customer journey. By integrating with your existing CRM or management system, Broadly handles the follow-up work so you can focus on your daily operations.
SmartCOMM
SmartCOMM helps you transform traditional document generation into meaningful, two-way customer conversations. You can design and deliver personalized communications across any channel—including email, SMS, and mobile apps—from a single, cloud-native platform. It eliminates the struggle of managing fragmented templates and disconnected data by providing a centralized hub for all your customer-facing content.
You can automate complex document workflows and ensure brand consistency across your entire organization. The platform is specifically designed to handle the high-volume, regulated communication needs of large enterprises in industries like insurance and banking. By moving to a digital-first approach, you reduce operational costs while providing the modern, responsive experience your customers expect today.
Overview
Broadly Features
- Automated Review Requests Send personalized review invites via SMS or email automatically after every customer interaction to boost your Google and Facebook ratings.
- Unified Inbox Manage all your customer conversations from text, email, and social media in one central location to ensure lightning-fast response times.
- Web Chat Convert website visitors into leads instantly with a live chat feature that moves conversations directly to your mobile device.
- Mobile Payments Request and accept payments via text or email so you can get paid faster and provide a contactless checkout experience.
- Team Collaboration Assign specific conversations to team members and track performance metrics to ensure your staff provides excellent customer service.
- CRM Integrations Sync your customer data automatically with popular industry software like QuickBooks, ServiceTitan, and many others to trigger automated workflows.
SmartCOMM Features
- Template Management. Create and manage intelligent templates that automatically adapt content based on your specific customer data and business rules.
- Omnichannel Delivery. Reach your customers on their preferred channels by sending communications via email, SMS, print, or mobile push notifications.
- Interactive Forms. Collect customer information efficiently using digital, mobile-friendly forms that feed data directly back into your core business systems.
- Draft Editor. Empower your frontline staff to personalize pre-approved correspondence while maintaining strict brand and legal compliance standards.
- Batch Processing. Generate and distribute millions of personalized documents quickly with high-performance engines built for large-scale enterprise operations.
- Collaboration Tools. Review and approve communications faster with built-in workflow tools that connect your business, legal, and IT teams.
Pricing Comparison
Broadly Pricing
SmartCOMM Pricing
Pros & Cons
Broadly
Pros
- Significantly increases the volume of positive Google reviews
- User-friendly mobile app makes managing leads easy on the go
- Seamless integration with many industry-specific CRM systems
- Consolidates multiple communication channels into one simple view
Cons
- Pricing can be higher than basic review-only tools
- Initial setup of custom integrations may require support
- Limited customization options for automated message templates
SmartCOMM
Pros
- Excellent scalability for high-volume enterprise document generation
- Strong compliance features for highly regulated industries
- True cloud-native architecture simplifies updates and maintenance
- Powerful template logic reduces the total number of templates needed
Cons
- Initial implementation requires significant technical planning
- Learning curve for designing complex logic-based templates
- Pricing is high for smaller organizations with low volumes