Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Trackdesk
Trackdesk is an affiliate marketing tracking software that helps you launch, manage, and scale partnership programs with real-time analytics and automated commission payments to grow your revenue.
Quick Comparison
| Feature | Supermetrics | Trackdesk |
|---|---|---|
| Website | supermetrics.com | trackdesk.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $29/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2022 |
| Headquarters | Helsinki, Finland | Prague, Czech Republic |
Overview
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Trackdesk
Trackdesk is an affiliate tracking platform designed to help you build and scale your partnership channels without technical headaches. You can manage unlimited affiliates, track conversions in real-time, and automate your entire workflow from recruitment to payouts. It eliminates the manual work of managing spreadsheets by providing a centralized dashboard where you can see exactly which partners are driving the most value for your business.
The platform is built for speed and reliability, offering features like direct linking and customizable commission structures to fit your specific goals. Whether you are a small startup looking for your first partners or an established brand scaling to thousands of affiliates, you can use the platform to gain full visibility into your marketing ROI. It offers a generous free tier for those just starting out and scales with your monthly revenue as you grow.
Overview
Supermetrics Features
- Automated Data Extraction Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Trackdesk Features
- Real-time Tracking. Monitor your clicks, conversions, and revenue as they happen with a live dashboard that keeps your data current.
- Automated Payouts. Save hours of manual work by automating partner commissions and payments through integrated global payment providers.
- Custom Commissions. Create flexible reward structures including flat fees, percentages, or tiered incentives to motivate your top-performing affiliates.
- Direct Linking. Improve your SEO and user experience by allowing affiliates to link directly to your site without messy tracking parameters.
- Partner Portal. Provide your affiliates with a professional dashboard where they can access creative assets and track their own performance.
- Fraud Prevention. Protect your marketing budget with built-in tools that identify and block suspicious traffic and fraudulent conversions automatically.
Pricing Comparison
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Trackdesk Pricing
- Up to $5,000 monthly revenue
- Unlimited affiliates
- Real-time reporting
- Standard support
- Access to marketplace
- Everything in Free, plus:
- Up to $10,000 monthly revenue
- Priority email support
- Advanced tracking options
- Custom domain
- Remove Trackdesk branding
Pros & Cons
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations
Trackdesk
Pros
- Extremely quick setup process for new programs
- Generous free tier for early-stage startups
- Clean and modern user interface
- Responsive customer support team
- Reliable tracking even with high traffic volumes
Cons
- Limited advanced reporting filters on lower tiers
- Learning curve for complex commission rules
- Fewer native integrations than older competitors