Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
TUNE
TUNE is a flexible partner marketing platform that allows you to manage, measure, and optimize your affiliate and performance marketing programs across desktop and mobile devices in real-time.
Quick Comparison
| Feature | Supermetrics | TUNE |
|---|---|---|
| Website | supermetrics.com | tune.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $29/month | $599/month |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2009 |
| Headquarters | Helsinki, Finland | Seattle, USA |
Overview
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
TUNE
TUNE provides you with a fully customizable platform to build and scale your own partner networks. Whether you are an advertiser looking to manage thousands of affiliates or a network seeking to connect brands with publishers, you can track every conversion and click with extreme precision. You can move beyond basic affiliate tracking by managing diverse partnerships, including influencers, mobile apps, and traditional performance agencies, all from a single centralized dashboard.
The platform solves the complexity of manual partner management by automating workflows like onboarding, payouts, and performance reporting. You can protect your marketing spend with built-in fraud prevention and ensure your data remains secure with enterprise-grade infrastructure. It is designed for mid-to-large businesses that require a white-labeled solution to maintain full brand control over their partner ecosystems while gaining deep insights into their marketing ROI.
Overview
Supermetrics Features
- Automated Data Extraction Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
TUNE Features
- Real-Time Tracking. Monitor your clicks, conversions, and events as they happen to make data-driven decisions for your marketing campaigns instantly.
- Automated Partner Onboarding. Streamline how you recruit and vet new partners with customizable application flows and automated approval processes to save time.
- Fraud Prevention. Identify and block suspicious traffic automatically using advanced detection tools to ensure you only pay for high-quality, legitimate conversions.
- White-Label Interface. Customize the entire platform with your own branding, logos, and colors to provide a professional experience for your partners.
- Flexible Payouts. Set up complex commission structures and automate payments to your partners in multiple currencies and formats without manual effort.
- Mobile App Tracking. Track app installs and in-app events seamlessly using deep linking and SDK integrations to optimize your mobile growth strategy.
Pricing Comparison
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
TUNE Pricing
- Up to 1,000 conversions/month
- Real-time reporting
- Standard tracking links
- Email support
- Basic fraud prevention
- Everything in Bootstrap, plus:
- Up to 5,000 conversions/month
- Advanced targeting rules
- Custom domain support
- API access
- Priority email support
Pros & Cons
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations
TUNE
Pros
- Highly reliable tracking with minimal downtime
- Extensive API allows for deep custom integrations
- Excellent mobile attribution and deep linking capabilities
- User-friendly interface for both admins and partners
Cons
- Premium pricing may be high for small startups
- Learning curve for advanced reporting and logic
- Customer support response times can vary by tier