B2B Wave vs ThriveCart Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

ThriveCart

0.0 (0 reviews)

ThriveCart is a high-converting checkout software designed to help online businesses create optimized sales funnels, manage affiliate programs, and boost revenue through one-click upsells and bump offers.

Starting at $??/mo
Free Trial NO FREE TRIAL

Quick Comparison

Feature B2B Wave ThriveCart
Website b2bwave.com thrivecart.com
Pricing Model Subscription One_time
Starting Price $299/month $??/month
FREE Trial ✓ 14 days free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp Stripe PayPal ActiveCampaign ConvertKit Mailchimp HubSpot Zapier Teachable MemberPress Wishlist Member
Target Users small-business mid-market solopreneur small-business
Target Industries Wholesale Manufacturing Distribution education coaching ecommerce
Customer Count 0 0
Founded Year 2016 2016
Headquarters London, UK Auckland, New Zealand

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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ThriveCart

ThriveCart is a dedicated checkout platform that helps you convert more visitors into customers with high-performing payment pages. Instead of using generic checkout screens, you can build custom, mobile-responsive carts that integrate directly with your existing website or sales funnel. You can easily set up one-click upsells, order bumps, and subscription payments to increase your average order value without needing complex coding skills.

The platform is built for digital product creators, coaches, and e-commerce entrepreneurs who want to automate their sales process. It includes a built-in affiliate center so you can recruit and manage partners to promote your products. By handling everything from tax calculation to automated follow-ups, it lets you focus on growing your business while the software manages the technical side of your transactions.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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ThriveCart Features

  • One-Click Upsells. Increase your average order value by offering customers additional products immediately after their initial purchase with a single click.
  • Intelligent Order Bumps. Add highly relevant add-on offers directly to your checkout page to encourage impulse buys before the customer completes their order.
  • A/B Split Testing. Test different checkout designs, headlines, and offers against each other to see exactly what drives the most conversions for you.
  • Built-in Affiliate Center. Recruit, track, and pay affiliates automatically so they can drive traffic and sales to your products for a commission.
  • Automatic Tax Calculation. Save hours of manual work with built-in sales tax calculations based on your customer's location and product type.
  • Behavioral Rules. Trigger specific actions in your email marketing tool or CRM based on whether a customer buys, abandons, or refunds.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
T

ThriveCart Pricing

Standard
$??
  • Lifetime access license
  • Unlimited checkout pages
  • One-click upsells
  • Order bumps
  • A/B split testing
  • Standard integrations

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

ThriveCart

Pros

  • One-time payment eliminates expensive monthly subscription costs
  • Extremely fast page load times for checkout screens
  • Highly effective one-click upsell functionality increases revenue
  • Reliable integration with major email marketing platforms
  • Simple interface makes it easy to launch quickly

Cons

  • Initial upfront cost is higher than monthly competitors
  • Visual customization options are more limited than builders
  • Learning curve for setting up complex behavioral rules
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