B2B Wave vs Volusion Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

Volusion

0.0 (0 reviews)

Volusion is an all-in-one ecommerce platform that provides small business owners with the site-building tools, shopping cart software, and marketing features needed to launch and manage an online store.

Starting at $35/mo
Free Trial 14 days

Quick Comparison

Feature B2B Wave Volusion
Website b2bwave.com volusion.com
Pricing Model Subscription Subscription
Starting Price $299/month $35/month
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✘ No product demo
Deployment saas mobile cloud
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp PayPal Stripe FedEx UPS QuickBooks Mailchimp Facebook Amazon eBay Google Analytics
Target Users small-business mid-market small-business mid-market
Target Industries Wholesale Manufacturing Distribution
Customer Count 0 0
Founded Year 2016 1999
Headquarters London, UK Austin, USA

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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Volusion

Volusion provides you with a comprehensive toolkit to build, manage, and expand your online storefront without needing advanced coding skills. You can choose from responsive themes, customize your site layout with a drag-and-drop editor, and manage your entire inventory from a centralized dashboard. It simplifies the technical side of selling online by handling hosting, security, and payment processing in one place.

You can track your store's performance with built-in analytics and optimize your reach using integrated SEO and social media tools. Whether you are selling a handful of products or managing a large catalog, the platform scales with your sales volume. It focuses on providing a stable, secure environment so you can concentrate on fulfilling orders and growing your brand identity.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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Volusion Features

  • Site Builder. Create a professional storefront quickly using responsive themes and a drag-and-drop editor that requires no coding knowledge.
  • Inventory Management. Track your stock levels in real-time and organize products by categories or variants to keep your store organized.
  • Secure Checkout. Provide your customers with a safe shopping experience through integrated SSL certificates and PCI-compliant payment processing options.
  • SEO Toolbox. Improve your search engine rankings by easily editing metadata, URLs, and alt text for all your product pages.
  • Social Media Integration. Connect your store to Facebook and Instagram to sell products directly where your customers already spend their time.
  • Performance Analytics. Monitor your sales trends and customer behavior with built-in reporting tools to make data-driven business decisions.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
V

Volusion Pricing

Personal
$35
  • Up to $50k annual GMV
  • Unlimited products
  • Unlimited bandwidth
  • Online support
  • Secure checkout
  • Free themes

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

Volusion

Pros

  • Intuitive dashboard makes daily order management simple
  • Strong built-in SEO tools for organic growth
  • No transaction fees on any pricing tier
  • Responsive customer support via chat and phone

Cons

  • Annual sales caps force automatic plan upgrades
  • Limited selection of free design templates
  • No built-in blogging platform for content marketing
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