Capterra
Capterra is a free online marketplace vendor that helps you find the right software for your business by providing verified user reviews, feature comparisons, and research tools.
Lusha
Lusha is a go-to-market intelligence platform providing sales and marketing teams with accurate B2B contact data, company insights, and automated prospecting tools to reach the right decision-makers quickly.
Quick Comparison
| Feature | Capterra | Lusha |
|---|---|---|
| Website | capterra.com | lusha.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2016 |
| Headquarters | Arlington, USA | Tel Aviv, Israel |
Overview
Capterra
Capterra is a comprehensive software discovery platform that helps you navigate the complex world of B2B technology. Instead of guessing which tools fit your team, you can browse over 100,000 verified reviews and compare thousands of products side-by-side. You can filter software by industry, pricing model, and specific features to create a shortlist of solutions that actually solve your business problems.
For software vendors, the platform serves as a powerful lead generation engine. You can list your product to reach millions of active buyers who are ready to purchase. By collecting and showcasing authentic user feedback, you build trust with potential customers and improve your brand's visibility in a crowded marketplace. It simplifies the entire software procurement process for both buyers and sellers.
Lusha
Lusha helps you find the right business contacts and company details without the manual guesswork. You can access a vast database of verified emails and direct-dial phone numbers directly from your browser or within your favorite professional social networks. It simplifies the prospecting process by delivering high-quality data that allows your sales team to bypass gatekeepers and connect with decision-makers who actually matter to your business.
The platform integrates directly into your existing workflow, allowing you to sync new leads to your CRM with a single click. Whether you are a solo recruiter or part of a global enterprise sales team, you can use these insights to personalize your outreach and improve your conversion rates. It focuses on data compliance and accuracy, ensuring you spend less time cleaning lists and more time closing deals.
Overview
Capterra Features
- Verified User Reviews Read honest feedback from real users to understand the actual pros and cons of any software before you buy.
- Side-by-Side Comparison Compare up to four different products at once to see how their features, pricing, and ratings stack up.
- Category Filtering Narrow down your search by industry, deployment type, or specific functionality to find your perfect match in seconds.
- Software Shortlists Save your favorite products to a personalized list so you can review them later with your team members.
- Vendor Lead Generation List your own software to capture high-intent leads from a global audience of active business software buyers.
- Review Collection Tools Use automated tools and incentives to gather authentic reviews from your customers and boost your online reputation.
Lusha Features
- Browser Extension. Reveal contact details and company data instantly while browsing LinkedIn or other B2B websites to speed up your prospecting.
- Prospecting Search. Filter through millions of business profiles using specific criteria like job title, industry, and company size to find your ideal customers.
- CRM Enrichment. Automatically update your existing CRM records with fresh, accurate data so your sales team always has the latest information.
- Intent Data. Identify which companies are actively searching for solutions like yours so you can reach out at the perfect buying moment.
- Job Change Alerts. Track when your key contacts move to new roles or companies, giving you a natural reason to reach out.
- Usage Analytics. Monitor how your team uses credits and data to ensure your sales resources are being allocated effectively across the organization.
Pricing Comparison
Capterra Pricing
- Free for all software buyers
- Basic product profile
- Collect user reviews
- Inclusion in category listings
- Access to vendor portal
- Everything in Basic, plus:
- Pay-per-click lead generation
- Priority placement in search
- Conversion tracking tools
- Competitor insights
- Dedicated account support
Lusha Pricing
- 5 credits per month
- 1 user seat
- Direct phone numbers
- Email addresses
- Basic browser extension
- Everything in Free, plus:
- 40 credits per user/month
- List export capabilities
- Basic team management
- Shared credit pool
- Integration with basic CRMs
Pros & Cons
Capterra
Pros
- Completely free for buyers to research products
- Massive database covering almost every software niche
- User reviews are verified for authenticity
- Easy-to-use interface for comparing multiple tools
Cons
- PPC costs can be high for vendors
- Sponsored listings often appear above organic results
- Some niche categories have limited review data
Lusha
Pros
- High accuracy for direct-dial phone numbers
- Extremely easy to use browser extension
- Seamless integration with LinkedIn profiles
- Quick setup requires almost no training
- Reliable data for reaching US-based prospects
Cons
- Monthly credits expire and do not roll over
- Data coverage can be limited outside North America
- Higher tiers required for advanced CRM integrations