Delighted
Delighted is an experience management software that helps you collect and analyze customer feedback using industry-standard surveys like NPS, CSAT, and CES to improve your overall customer experience.
HubSpot
HubSpot is a customer relationship management platform that provides integrated tools for marketing, sales, content management, and customer service to help your business grow and manage customer experiences effectively.
Quick Comparison
| Feature | Delighted | HubSpot |
|---|---|---|
| Website | delighted.com | hubspot.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2006 |
| Headquarters | Palo Alto, USA | Cambridge, USA |
Overview
Delighted
Delighted helps you gather actionable customer feedback in minutes rather than weeks. You can reach your customers wherever they are—via email, web, SMS, or link—using proven survey methodologies like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform focuses on high response rates by keeping surveys brief and visually appealing for your audience.
You can view feedback in real-time through a centralized dashboard that automatically categorizes comments using AI-based smart trends. This allows you to identify issues quickly and close the loop with unhappy customers before they churn. Whether you are a small startup or a global enterprise, the platform scales to help you build a more customer-centric culture across your entire organization.
HubSpot
HubSpot is an all-in-one customer platform designed to help you connect your data, teams, and customers in one place. Instead of juggling disconnected tools, you get a unified view of every customer interaction across marketing, sales, and service. You can track leads through your pipeline, automate personalized email campaigns, and manage customer support tickets without losing context or switching tabs.
The platform scales with your growth, offering a suite of 'Hubs' that you can use individually or together as a complete system. Whether you are a small team looking for a free way to organize contacts or a large enterprise needing advanced attribution reporting, you can customize the interface to match your specific business goals and internal workflows.
Overview
Delighted Features
- Multi-Channel Delivery Send surveys through email, SMS, web fragments, or QR codes to reach your customers on their preferred platforms.
- Standardized Survey Types Use pre-built templates for NPS, CSAT, CES, and 5-star surveys to ensure you gather scientifically valid data.
- Real-Time Dashboard Monitor incoming feedback instantly and filter results by product, location, or customer segment to find specific insights.
- AI Smart Trends Let artificial intelligence automatically tag and categorize open-ended comments so you can spot emerging themes without manual effort.
- Closing the Loop Set up alerts to notify your team about negative feedback so you can resolve customer issues immediately.
- Benchmarking Compare your scores against industry standards to see how your customer experience stacks up against the competition.
HubSpot Features
- Smart CRM. Keep your contacts organized with automatic data enrichment and a full timeline of every interaction your team has with a prospect.
- Email Marketing. Create professional, personalized email campaigns using a drag-and-drop editor that automatically pulls data from your CRM for better engagement.
- Meeting Scheduler. Share a personalized booking link so prospects can schedule time on your calendar without the back-and-forth of manual emailing.
- Live Chat. Connect with website visitors in real-time and use automated chatbots to qualify leads or answer common support questions instantly.
- Deal Tracking. Manage your sales pipeline visually by dragging and dropping deals between stages to see exactly where your revenue stands.
- Form Builder. Build custom web forms to capture lead information and automatically sync every new submission directly into your contact database.
Pricing Comparison
Delighted Pricing
- 1,000 survey people/month
- 1 project
- 1 user
- All survey types included
- Standard reporting
- Delighted branding
- Everything in Free, plus:
- 10,000 survey people/month
- Up to 10 users
- External integrations
- Custom branding
- Multi-channel delivery
HubSpot Pricing
- Contact management
- Quotes and deal tracking
- Live chat and basic bots
- Forms and landing pages
- Email marketing (2,000 sends/mo)
- Shared team inbox
- Everything in Free, plus:
- Remove HubSpot branding
- Increased automation limits
- Email and in-app chat support
- Multiple currencies
- Payment processing integration
Pros & Cons
Delighted
Pros
- Extremely simple setup takes only minutes
- High response rates due to minimalist design
- Seamless integrations with Slack and Shopify
- Clean and intuitive user interface
Cons
- Significant price jump from free to paid
- Limited customization for survey design
- Reporting can feel basic for power users
HubSpot
Pros
- Extremely user-friendly interface with minimal learning curve
- Powerful free tier provides genuine value for startups
- Seamless integration between marketing and sales departments
- Excellent educational resources through HubSpot Academy
Cons
- Pricing increases significantly as you move to Professional tiers
- Technical support is limited for free users
- Customization options can be restrictive on lower-priced plans