B2B Wave
B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.
Kevel
Kevel provides a set of flexible APIs that allow you to build, launch, and manage your own custom server-side ad platforms and sponsored listings without starting from scratch.
Quick Comparison
| Feature | B2B Wave | Kevel |
|---|---|---|
| Website | b2bwave.com | kevel.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $299/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2010 |
| Headquarters | London, UK | Durham, USA |
Overview
B2B Wave
B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.
You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.
Kevel
Kevel gives you the infrastructure to build your own high-performance ad server or retail media network in weeks rather than years. Instead of relying on rigid third-party platforms that compromise user privacy, you can use Kevel’s APIs to create native ad experiences that look and feel like part of your site. You maintain full control over your data and the user experience while offloading the complex backend work of ad decisioning and delivery.
You can launch sponsored listings, internal promotions, or full-scale ad networks across web, mobile apps, and even email. The platform is designed for engineers and product leaders at high-growth companies who need to monetize their traffic without slowing down their site or sacrificing brand integrity. It handles the heavy lifting of targeting, forecasting, and reporting so your team can focus on building unique features.
Overview
B2B Wave Features
- Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
- Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
- Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
- Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
- Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
- Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
Kevel Features
- Ad Serving APIs. Request and display ads with ultra-low latency using RESTful APIs that integrate directly into your existing tech stack.
- Custom Decision Engine. Define your own business logic and auction rules to ensure the most relevant content reaches your users every time.
- First-Party Data Targeting. Target users based on your own first-party data without relying on third-party cookies or compromising user privacy.
- Real-Time Reporting. Access granular performance data instantly to track impressions, clicks, and conversions across your entire network.
- Inventory Forecasting. Predict future availability of your ad space so you can sell campaigns with confidence and maximize your revenue.
- Management UI. Give your operations team a clean dashboard to book campaigns, manage creative assets, and monitor performance without writing code.
Pricing Comparison
B2B Wave Pricing
- Up to 500 products
- Unlimited orders
- Customer-specific pricing
- Basic reports
- Email support
- Standard integrations
- Up to 2,000 products
- Everything in Standard, plus:
- Advanced reporting
- Sales rep modules
- Multi-currency support
- Priority email support
Kevel Pricing
Pros & Cons
B2B Wave
Pros
- Setup process is fast compared to enterprise ERPs
- Interface is intuitive for both staff and customers
- Excellent customer support responsiveness for technical issues
- Flexible pricing rules handle complex B2B discount structures
Cons
- Design customization options are somewhat limited
- Higher starting price point than general eCommerce tools
- Mobile app functionality is more basic than desktop
Kevel
Pros
- Complete creative control over ad formats and placements
- Exceptional API documentation and developer support
- Privacy-first architecture that avoids third-party cookie reliance
- Significant reduction in time-to-market for custom ad products
Cons
- Requires dedicated engineering resources for initial implementation
- Higher price point than basic off-the-shelf ad servers
- Steep learning curve for non-technical users initially