Linkly
Linkly is a link management platform that allows you to create branded short links, track clicks in real-time, and redirect users based on their location or device type.
Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Quick Comparison
| Feature | Linkly | Supermetrics |
|---|---|---|
| Website | linklyhq.com | supermetrics.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $29/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2013 |
| Headquarters | London, UK | Helsinki, Finland |
Overview
Linkly
Linkly is a versatile link management tool designed to give you full control over your shared URLs. Instead of using generic shorteners, you can use your own custom domains to build brand trust and improve click-through rates. You can track every interaction with detailed analytics, including geographic data, device types, and referring sources, all updated in real-time.
The platform solves the problem of fragmented marketing data by centralizing your link performance in one dashboard. You can also set up smart redirects to send users to different destinations based on their specific criteria, such as their operating system or country. It is a practical solution for affiliate marketers, social media managers, and small agencies who need to prove the ROI of their digital campaigns.
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Overview
Linkly Features
- Branded Short Links Create custom short URLs using your own domain name to increase brand recognition and improve your click-through rates.
- Real-Time Analytics Monitor your link performance as it happens with detailed reports on clicks, unique visitors, and conversion data.
- Geographic Targeting Redirect your visitors to specific pages based on their country or region to provide a localized user experience.
- Device Redirection Send users to different destinations, like the App Store or Play Store, depending on the device they are using.
- Retargeting Pixels Add tracking pixels from Facebook, Google, or LinkedIn to your links to build custom audiences for your ads.
- Automatic SSL Ensure every link you create is secure with automatic HTTPS encryption provided for all your custom domains.
Supermetrics Features
- Automated Data Extraction. Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting. Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface. Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping. Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access. Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads. Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Pricing Comparison
Linkly Pricing
- 1,000 clicks per month
- Unlimited links
- Branded domains
- Basic analytics
- Chrome extension
- Everything in Free, plus:
- 25,000 clicks per month
- Retargeting pixels
- Country & device redirection
- Conversion tracking
- Priority support
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Pros & Cons
Linkly
Pros
- Generous free tier for low-volume users
- Very easy to set up custom domains
- Clean and simple user interface
- Fast and responsive real-time click tracking
Cons
- No dedicated mobile app available
- Limited advanced reporting on free plan
- Interface feels basic compared to enterprise tools
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations