MAXQDA
MAXQDA is a professional software package for qualitative and mixed methods data analysis that helps you organize, analyze, and visualize diverse data types like interviews, surveys, and social media.
Refiner
Refiner is a customer survey software for SaaS companies that helps you capture actionable product feedback and calculate NPS, CSAT, and CES scores with highly targeted in-app widgets.
Quick Comparison
| Feature | MAXQDA | Refiner |
|---|---|---|
| Website | maxqda.com | refiner.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $99/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1989 | 2019 |
| Headquarters | Berlin, Germany | Paris, France |
Overview
MAXQDA
MAXQDA provides you with a comprehensive workspace for qualitative and mixed methods research. You can import and analyze almost any kind of data, including interview transcripts, focus groups, online surveys, web pages, images, and even video or audio files. The interface is designed to mirror a familiar file explorer, making it easy for you to organize your documents and create complex coding systems without a steep learning curve.
You can go beyond simple text analysis by using integrated tools for quantitative content analysis and statistical testing. Whether you are conducting academic research, market analysis, or public policy evaluations, the platform helps you discover patterns and visualize your findings through professional maps and charts. It works identically on Windows and Mac, ensuring you can share projects across different operating systems without losing any data or formatting.
Refiner
Refiner is a specialized survey and customer feedback platform designed specifically for SaaS teams who need to understand their users better. Instead of sending generic email surveys that get ignored, you can trigger perfectly timed in-app widgets based on specific user behavior. This allows you to capture feedback while your product is top-of-mind, leading to significantly higher response rates and more accurate data.
You can use the platform to automate your entire customer research process, from tracking Net Promoter Scores (NPS) to conducting product-market fit surveys. It helps you identify at-risk customers before they churn and uncover which features your power users value most. By syncing this feedback directly with your CRM or product analytics tools, you turn raw survey responses into actionable data for your product and success teams.
Overview
MAXQDA Features
- Multi-Data Import Import and analyze diverse data formats including Word docs, PDFs, Excel sheets, images, audio, video, and social media posts.
- Intuitive Coding Organize your data by dragging and dropping segments into your code system to identify key themes and patterns quickly.
- Mixed Methods Tools Combine qualitative and quantitative data by linking your codes to demographic variables for a deeper, more statistical analysis.
- Visual Tools Create professional concept maps, word clouds, and charts to visualize your data relationships and present your findings clearly.
- Transcription Suite Transcribe audio and video files directly within the software using adjustable playback speeds and automatic speaker changes.
- AI Assist Save time by using AI to automatically summarize coded segments or suggest subcodes for your existing research categories.
- Teamwork Features Collaborate with your colleagues by merging different project files and tracking inter-coder agreement to ensure research reliability.
- MAXDictio Perform quantitative content analysis and vocabulary explorations to identify the most frequent words and phrases in your documents.
Refiner Features
- In-App Survey Widgets. Launch beautiful, non-intrusive surveys directly in your web or mobile app to catch users while they are active.
- Precise User Targeting. Trigger surveys based on specific user traits or behaviors so you only ask the right questions to the right people.
- Automated NPS Tracking. Set up recurring Net Promoter Score campaigns that run on autopilot to monitor your customer loyalty over time.
- Product-Market Fit Surveys. Measure how disappointed your users would be without your product using built-in templates designed for growth.
- Real-Time Alerts. Get instant notifications in Slack or email when a customer leaves a negative response so you can intervene immediately.
- Visual Analytics Dashboard. Analyze your survey performance and customer sentiment trends with clear, easy-to-read charts and segmentation tools.
Pricing Comparison
MAXQDA Pricing
- Qualitative data analysis
- Mixed methods tools
- Visual tools and mapping
- Transcription features
- Teamwork functionality
- Free mobile App link
- Everything in Standard, plus:
- Stats module for statistical analysis
- MAXDictio for quantitative content analysis
- Advanced vocabulary tools
- Dictionary-based coding
- Statistical frequency analysis
Refiner Pricing
- Up to 5,000 monthly active users
- Unlimited surveys and responses
- All survey types (NPS, CSAT, CES)
- In-app, email, and link surveys
- Basic integrations and webhooks
- Standard reporting and analytics
- Everything in Essentials, plus:
- Up to 5,000 monthly active users
- Advanced segmentation and targeting
- Custom branding and CSS
- Priority support
- Advanced integrations (Salesforce, HubSpot)
Pros & Cons
MAXQDA
Pros
- Identical functionality on both Windows and Mac
- Intuitive interface that is easy to navigate
- Excellent visualization tools for presenting research
- Strong support for mixed methods research designs
- Reliable and fast customer technical support
Cons
- Higher price point compared to some competitors
- AI features require an additional subscription
- Steep learning curve for advanced statistical modules
- Occasional lag when handling very large datasets
Refiner
Pros
- High response rates compared to traditional email surveys
- Excellent targeting options based on real-time user behavior
- Clean and modern survey design that matches your brand
- Seamless integration with popular tools like Segment and Slack
Cons
- Starting price point may be high for early-stage startups
- Requires technical installation of a code snippet or SDK
- Advanced customization features require higher-tier paid plans