B2B Wave vs Perenso Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

Perenso

0.0 (0 reviews)

Perenso provides a comprehensive sales automation platform designed to streamline field sales, trade show management, and order processing for manufacturers, wholesalers, and distributors across various consumer goods industries.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature B2B Wave Perenso
Website b2bwave.com perenso.com
Pricing Model Subscription Custom
Starting Price $299/month Custom Pricing
FREE Trial ✓ 14 days free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile cloud
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp SAP Microsoft Dynamics Oracle NetSuite Salesforce Infor Sage Pronto Xi
Target Users small-business mid-market mid-market enterprise
Target Industries Wholesale Manufacturing Distribution consumer-packaged-goods pharmaceuticals wholesale
Customer Count 0 0
Founded Year 2016 1994
Headquarters London, UK Sydney, Australia

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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Perenso

Perenso offers a specialized sales execution platform that helps you manage complex supply chain relationships and high-volume sales environments. Whether you are managing field reps visiting retail stores or coordinating massive industry trade shows, you can automate the entire order-to-cash process. The software eliminates manual data entry and reduces order errors by providing your team with real-time access to customer history, live inventory levels, and custom pricing structures directly from their mobile devices.

You can gain complete visibility into your field operations through advanced reporting and GPS tracking features. The platform is specifically built to handle the unique requirements of the consumer packaged goods (CPG) and pharmaceutical sectors, such as complex promotional logic and compliance tracking. By centralizing your sales data, you can identify performance gaps and optimize your distribution routes to ensure your products are always on the shelves when customers need them.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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Perenso Features

  • Field Sales Automation. Equip your field reps with mobile tools to take orders, check stock, and record store audits even while offline.
  • Trade Show Management. Run high-volume buying events with specialized scanning tools that process thousands of orders in minutes without technical glitches.
  • Advanced Analytics. Track your team's performance with visual dashboards that highlight sales trends, account gaps, and individual representative productivity.
  • Content Management. Store and share the latest product catalogs, brochures, and pricing sheets so your team always presents accurate information.
  • Promotion Logic. Apply complex buy-get deals and tiered discounts automatically during the checkout process to ensure billing accuracy every time.
  • Route Optimization. Plan your daily store visits efficiently using integrated mapping tools to maximize time spent with customers and reduce travel.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
P

Perenso Pricing

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

Perenso

Pros

  • Exceptional reliability during high-pressure trade show environments
  • Robust offline capabilities for remote field sales work
  • Highly customizable to fit complex promotional pricing structures
  • Strong focus on industry-specific needs like CPG and Pharma

Cons

  • Interface can feel dated compared to modern consumer apps
  • Initial configuration requires significant time and technical effort
  • Learning curve for administrators managing complex backend rules
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