CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Pulsar
Pulsar is a comprehensive audience intelligence and social listening platform that uses AI to help you track conversations, map communities, and understand cultural trends across digital channels.
Quick Comparison
| Feature | CoolTool | Pulsar |
|---|---|---|
| Website | cooltool.com | pulsarplatform.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | San Francisco, USA | London, UK |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Pulsar
Pulsar is an audience intelligence platform that helps you understand the digital conversations that matter to your brand. Instead of just tracking keywords, you can map entire communities and see how ideas spread across social media, news, and search data. You can identify influential voices within specific niches and analyze the sentiment and emotions driving public discourse in real-time.
The platform enables you to move beyond basic metrics by providing deep cultural insights into your target audience's behaviors and interests. You can use these findings to inform your content strategy, improve product development, and stay ahead of emerging market trends. It is designed for mid-to-large organizations and agencies that require sophisticated data visualization and global data coverage to guide their marketing decisions.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Pulsar Features
- TRAC Social Listening. Track global conversations across social media and news to understand how your brand is perceived in real-time.
- Communities Mapping. Visualize how different audience segments interact and identify the specific tribes that are most relevant to your business.
- CORE Audience Analytics. Analyze your own social media performance and benchmark your growth against competitors to find new opportunities.
- SEARCH Behavior Insights. Combine social data with search engine trends to see what your customers are looking for before they buy.
- AI Image Analysis. Detect logos, objects, and scenes within images shared online to see how your products are used in the real world.
- Custom Data Visualization. Create beautiful, easy-to-read charts and maps that help you explain complex audience data to your stakeholders.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Pulsar Pricing
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Pulsar
Pros
- Superior data visualization compared to standard listening tools
- Deep audience segmentation helps identify niche communities
- Combines social, news, and search data in one view
- Excellent customer support and research consultancy services
Cons
- Higher price point than basic social media trackers
- Steep learning curve for the most advanced features
- Initial setup requires time to configure complex queries