Criteo
Criteo is a commerce media platform that helps you reach shoppers across the open internet by connecting first-party data with relevant advertising experiences to drive sales.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Criteo | Reaktion |
|---|---|---|
| Website | criteo.com | reaktion.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2020 |
| Headquarters | Paris, France | Copenhagen, Denmark |
Overview
Criteo
Criteo provides you with a commerce media platform designed to connect your products with the right shoppers at the exact moment they are ready to buy. By using a massive dataset of commerce behaviors, you can move beyond basic demographic targeting and focus on actual purchase intent. You can manage your entire advertising lifecycle, from building brand awareness to re-engaging past visitors through personalized retargeting ads across a vast network of premium publishers.
The platform is built for brands, retailers, and agencies who want to scale their digital advertising outside of closed ecosystems like search engines or social media. You can launch automated campaigns that optimize in real-time, ensuring your budget goes toward the audiences most likely to convert. Whether you are a mid-market retailer or a global enterprise, you can use these tools to increase your return on ad spend and grow your customer lifetime value.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Criteo Features
- Dynamic Retargeting Bring shoppers back to your site by showing them personalized ads featuring the exact products they recently viewed.
- Commerce Audience Targeting Reach new potential customers based on their actual shopping interests and purchase history across thousands of websites.
- Automated Bidding Optimize your ad spend automatically with AI that adjusts your bids to hit your specific revenue goals.
- Dynamic Creative Optimization Generate thousands of ad variations instantly to show the most effective layout and product mix to every individual.
- First-Party Data Integration Upload your own customer lists to build lookalike audiences or re-engage your existing loyal customer base safely.
- Retail Media Management Manage your presence on major retailer websites to reach shoppers directly at the digital point of sale.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Criteo Pricing
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Criteo
Pros
- Excellent conversion rates for dynamic retargeting campaigns
- Access to a massive network of premium publishers
- Easy setup for product feed synchronization
- Strong automated optimization saves time on manual bidding
Cons
- Minimum spend requirements can be high for small businesses
- Self-service dashboard can feel complex for beginners
- Limited transparency into specific site-level reporting
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve