Perfect Audience
Perfect Audience is a retargeting advertising platform that allows you to reach lost website visitors across the web, Facebook, and mobile apps to increase conversions and sales.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Perfect Audience | Reaktion |
|---|---|---|
| Website | perfectaudience.com | reaktion.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $??/month | $79/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2020 |
| Headquarters | San Francisco, USA | Copenhagen, Denmark |
Overview
Perfect Audience
Perfect Audience is a self-service retargeting platform designed to help you bring back visitors who left your website without converting. By placing a single tracking pixel on your site, you can serve highly relevant ads to those specific individuals as they browse other websites, use mobile apps, or scroll through their Facebook feeds. This keeps your brand top-of-mind and encourages potential customers to return and complete their purchase.
The platform is built for small to medium-sized businesses and agencies who need a straightforward way to manage cross-device advertising campaigns. You can set up dynamic product ads, track conversions in real-time, and manage multiple client accounts from a single dashboard. It eliminates the complexity of dealing with multiple ad networks individually, giving you a unified view of your retargeting performance and ROI.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Perfect Audience Features
- Web Retargeting Serve your ads to past visitors on thousands of top-tier websites across the open web to stay top-of-mind.
- Facebook Retargeting Reach your audience directly in their Facebook News Feed and right-hand column where they spend most of their time.
- Dynamic Retargeting Show automated ads featuring the exact products your visitors viewed to personalize their experience and drive higher conversions.
- Mobile App Retargeting Extend your reach to mobile users by serving ads within popular apps on both iOS and Android devices.
- Cross-Device Mapping Connect with your customers as they switch between desktops, tablets, and smartphones for a consistent brand experience.
- Conversion Tracking Measure the exact ROI of your campaigns by tracking sales and signups directly attributed to your retargeting ads.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Perfect Audience Pricing
- Access to all ad networks
- Dynamic product ads
- Detailed conversion reporting
- Email and chat support
- No minimum spend required
- Everything in Standard, plus:
- Multi-user management
- Client sub-accounts
- White-label reporting
- Dedicated account manager
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Perfect Audience
Pros
- Simple setup process with a single tracking pixel
- Unified dashboard for web and Facebook ads
- Low entry barrier with no minimum spend
- Effective dynamic creative for e-commerce stores
Cons
- User interface feels dated compared to competitors
- Reporting depth can be limited for advanced users
- Customer support response times can vary
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve