B2B Wave
B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.
Smile.io
Smile.io is a loyalty management platform that helps ecommerce brands increase repeat purchases through customizable points, referrals, and VIP programs designed to turn one-time shoppers into lifelong customers.
Quick Comparison
| Feature | B2B Wave | Smile.io |
|---|---|---|
| Website | b2bwave.com | smile.io |
| Pricing Model | Subscription | Freemium |
| Starting Price | $299/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2012 |
| Headquarters | London, UK | Kitchener, Canada |
Overview
B2B Wave
B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.
You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.
Smile.io
Smile.io helps you build a professional loyalty program that keeps your customers coming back. Instead of competing solely on price, you can create a branded experience that rewards shoppers for their engagement. You can easily set up points programs for purchases, social shares, or birthdays, and launch referral systems that turn your existing fans into active brand advocates.
The platform integrates directly with your ecommerce store to automate reward distribution and track customer retention metrics in real-time. You can manage everything from a centralized dashboard, allowing you to customize the look and feel of your rewards launcher to match your brand identity. It scales with your growth, offering a free version for new shops and advanced features for high-volume merchants.
Overview
B2B Wave Features
- Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
- Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
- Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
- Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
- Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
- Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
Smile.io Features
- Points Programs. Reward your customers for specific actions like creating an account, placing orders, or celebrating a birthday.
- Referral Tracking. Generate unique referral links for your customers so they can easily share your brand with friends.
- VIP Tiers. Create exclusive membership levels that motivate your top customers to spend more to unlock better perks.
- Branded UI. Customize the rewards panel with your own colors, icons, and text to ensure a consistent brand experience.
- Nudge Notifications. Send automated on-site reminders to your customers when they have points available to spend at checkout.
- Analytics Dashboard. Monitor your referral revenue and redemption rates to see exactly how your loyalty program impacts growth.
Pricing Comparison
B2B Wave Pricing
- Up to 500 products
- Unlimited orders
- Customer-specific pricing
- Basic reports
- Email support
- Standard integrations
- Up to 2,000 products
- Everything in Standard, plus:
- Advanced reporting
- Sales rep modules
- Multi-currency support
- Priority email support
Smile.io Pricing
- Points program
- Referral program
- Basic branding
- Default rewards emails
- Up to 200 monthly orders
- Everything in Free, plus:
- Advanced branding
- Customized reward emails
- Smile.io logo removal
- Unlimited monthly orders
- Priority email support
Pros & Cons
B2B Wave
Pros
- Setup process is fast compared to enterprise ERPs
- Interface is intuitive for both staff and customers
- Excellent customer support responsiveness for technical issues
- Flexible pricing rules handle complex B2B discount structures
Cons
- Design customization options are somewhat limited
- Higher starting price point than general eCommerce tools
- Mobile app functionality is more basic than desktop
Smile.io
Pros
- Extremely easy to set up and launch quickly
- Clean and intuitive interface for both merchants and customers
- Seamless integration with major ecommerce platforms like Shopify
- Generous free plan for small businesses starting out
Cons
- Advanced customization requires higher-tier paid plans
- Limited email template editing on lower tiers
- Can feel expensive for mid-sized stores scaling up