CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
User Interviews
User Interviews is a specialized recruitment platform that connects researchers with a database of over 4 million participants to streamline participant sourcing, screening, and scheduling for UX research.
Quick Comparison
| Feature | CoolTool | User Interviews |
|---|---|---|
| Website | cooltool.com | userinterviews.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2015 |
| Headquarters | San Francisco, USA | New York, USA |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
User Interviews
User Interviews is a dedicated participant recruitment platform designed to take the manual labor out of finding research subjects. Whether you are conducting usability tests, 1-on-1 interviews, or longitudinal studies, you can source high-quality participants from their massive 4-million-person panel or manage your own internal database of users.
You can automate the most tedious parts of the research process, including screening applicants, scheduling sessions across time zones, and distributing incentive payments. The platform helps you move from project launch to your first interview in as little as a few hours, ensuring your product decisions are always backed by real human feedback without the typical recruiting bottlenecks.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
User Interviews Features
- Recruit from Research Hub. Access a diverse panel of over 4 million vetted participants filtered by profession, demographics, and custom screener surveys.
- Automated Scheduling. Sync your calendar so participants can book available slots instantly, eliminating back-and-forth emails and manual coordination.
- Custom Screener Surveys. Build detailed qualification surveys to ensure you only spend time talking to people who meet your exact criteria.
- Incentive Distribution. Automate the payment process by sending digital gift cards to participants immediately after they complete your research session.
- Research Hub CRM. Build and manage your own private panel of customers with tags, activity history, and automated invitation workflows.
- Multi-Channel Invitations. Invite your own users to studies via email or branded intercept pop-ups directly on your website or application.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
User Interviews Pricing
- No monthly subscription fee
- $45 per completed session
- Access to 4m+ participants
- Automated scheduling tools
- Incentive management
- Everything in Pay as you go, plus:
- 15 included sessions per year
- Reduced per-session rates
- Basic Research Hub features
- Standard support access
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
User Interviews
Pros
- Extremely fast turnaround for finding niche participants
- Automated incentive payments save significant administrative time
- High-quality screening tools ensure relevant interview subjects
- Excellent customer support for complex recruiting needs
Cons
- Per-session recruitment fees can become expensive
- Limited international participant availability in some regions
- Learning curve for managing large internal panels