CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Userlytics
Userlytics is a comprehensive user testing platform that provides remote usability testing and UX research tools to help you capture high-quality video insights from your target audience.
Quick Comparison
| Feature | CoolTool | Userlytics |
|---|---|---|
| Website | cooltool.com | userlytics.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $99/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | San Francisco, USA | Miami, USA |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Userlytics
Userlytics is a remote user testing platform that helps you see and hear how real people interact with your website, mobile app, or prototype. You can record the screens and voices of participants as they complete specific tasks you define, giving you direct insight into where they struggle or succeed. The platform handles everything from participant recruitment to video hosting, so you can focus on analyzing the results rather than managing logistics.
You can test across any device and capture picture-in-picture video of the participant’s face and screen simultaneously. This allows you to observe non-verbal cues and emotional reactions alongside their technical interactions. Whether you are validating a new design concept or optimizing an existing checkout flow, the platform provides the qualitative and quantitative data you need to make informed product decisions.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Userlytics Features
- Picture-in-Picture Recording. Watch your participants' facial expressions and screen interactions simultaneously to understand the 'why' behind their behavior.
- Global Participant Panel. Access over 2 million vetted testers worldwide or invite your own customers to get feedback from your exact target audience.
- Live Conversations. Conduct moderated 1-on-1 interviews in real-time to dig deeper into user motivations and ask follow-up questions instantly.
- Automated Transcriptions. Save hours of manual work with AI-generated transcripts that allow you to search for specific keywords within your session videos.
- Card Sorting & Tree Testing. Optimize your information architecture by discovering how your users naturally categorize information and navigate your site structure.
- Prototype Testing. Connect your Figma, Adobe XD, or InVision prototypes to get user feedback before you spend a single dollar on development.
- Highlight Reels. Clip the most impactful moments from your user sessions and stitch them together to share key insights with your stakeholders.
- Native App Testing. Test your mobile applications directly on iOS and Android devices to ensure a smooth experience across all screen sizes.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Userlytics Pricing
- Unlimited seats and accounts
- Unlimited sessions and studies
- Moderated and unmoderated testing
- Quantitative and qualitative tools
- Dedicated account manager
- SSO and advanced security
- Everything in standard tools, plus:
- Pay only for the participants you need
- Access to global panel
- Picture-in-picture recording
- Automated transcriptions
- Standard support
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Userlytics
Pros
- Extremely easy to set up and launch studies quickly
- Excellent customer support and dedicated account management
- High-quality video and audio recordings of participants
- Flexible pricing options for small and large projects
- Robust global panel makes recruiting niche audiences simple
Cons
- User interface can feel slightly dated compared to competitors
- Analysis tools for quantitative data are somewhat basic
- Mobile testing setup can be tricky for some participants