B2B Wave
B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.
VTEX
VTEX is a composable enterprise commerce platform that integrates digital commerce, native marketplace, and order management capabilities into a single solution to help you scale your global retail operations.
Quick Comparison
| Feature | B2B Wave | VTEX |
|---|---|---|
| Website | b2bwave.com | vtex.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $299/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2000 |
| Headquarters | London, UK | London, UK |
Overview
B2B Wave
B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.
You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.
VTEX
VTEX provides a unified platform to manage your entire digital commerce ecosystem from a single interface. You can launch online stores, integrate third-party sellers through a native marketplace, and manage complex multi-channel inventory without switching between disconnected tools. The platform uses a composable architecture, meaning you can pick the specific components you need to build a custom shopping experience for your customers across web, mobile, and physical stores.
Whether you are running a B2C retail site or a complex B2B wholesale operation, you can handle high-volume traffic and global expansion with ease. The software automates order routing and fulfillment logic, helping you reduce shipping costs and delivery times. It is designed specifically for mid-market and enterprise brands that have outgrown basic storefronts and need a scalable, developer-friendly infrastructure to support rapid growth.
Overview
B2B Wave Features
- Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
- Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
- Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
- Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
- Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
- Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
VTEX Features
- Native Marketplace. Expand your product catalog instantly by onboarding third-party sellers and managing their payouts directly through your own storefront.
- Distributed Order Management. Sync your inventory across warehouses and physical stores to offer flexible options like buy-online-pick-up-in-store for your customers.
- Live Shopping. Host interactive video shopping events on your website to engage customers in real-time and increase your conversion rates.
- Headless Commerce. Build unique front-end experiences using your favorite frameworks while relying on a stable, API-first backend for all transactions.
- SmartCheckout. Increase your sales with a secure, password-less checkout process that remembers returning customers for faster one-click purchases.
- B2B Commerce Engine. Manage complex wholesale relationships with custom price lists, bulk ordering tools, and specialized credit limits for your business clients.
Pricing Comparison
B2B Wave Pricing
- Up to 500 products
- Unlimited orders
- Customer-specific pricing
- Basic reports
- Email support
- Standard integrations
- Up to 2,000 products
- Everything in Standard, plus:
- Advanced reporting
- Sales rep modules
- Multi-currency support
- Priority email support
VTEX Pricing
Pros & Cons
B2B Wave
Pros
- Setup process is fast compared to enterprise ERPs
- Interface is intuitive for both staff and customers
- Excellent customer support responsiveness for technical issues
- Flexible pricing rules handle complex B2B discount structures
Cons
- Design customization options are somewhat limited
- Higher starting price point than general eCommerce tools
- Mobile app functionality is more basic than desktop
VTEX
Pros
- Unified architecture eliminates the need for separate marketplace software
- Excellent scalability for high-traffic events like Black Friday
- Fast time-to-market compared to other enterprise-grade platforms
- Strong native capabilities for complex B2B and B2C scenarios
Cons
- Initial technical setup requires specialized developer knowledge
- Documentation can be inconsistent for advanced custom features
- Revenue-share pricing model can become expensive as you scale