GetFeedback
GetFeedback is an agile survey and customer experience management software that helps you collect real-time feedback across digital channels to improve customer satisfaction and drive business growth.
Optimal Workshop
Optimal Workshop is a user research platform providing a suite of tools like card sorting and tree testing to help you improve your website navigation and information architecture.
Quick Comparison
| Feature | GetFeedback | Optimal Workshop |
|---|---|---|
| Website | getfeedback.com | optimalworkshop.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2007 |
| Headquarters | San Francisco, USA | Wellington, New Zealand |
Overview
GetFeedback
GetFeedback is an agile customer experience (CX) platform that helps you capture and act on customer feedback across every digital touchpoint. Instead of waiting for quarterly reports, you can set up beautiful, mobile-responsive surveys that appear exactly when your customers are interacting with your website, app, or email campaigns. This real-time data allows you to identify friction points and resolve issues before they lead to customer churn.
You can easily integrate your feedback data directly into Salesforce, ensuring your sales and support teams have a complete view of the customer journey. The platform is designed for mid-market and enterprise teams who need to scale their CX programs quickly without requiring heavy technical resources. Whether you are measuring Net Promoter Score (NPS), Customer Satisfaction (CSAT), or Customer Effort Score (CES), you can manage the entire process from a single, intuitive interface.
Optimal Workshop
Optimal Workshop provides you with a specialized toolkit designed to take the guesswork out of information architecture and user experience design. You can use these tools to understand how your customers categorize information, where they get lost in your navigation menus, and how they interact with your early-stage wireframes. By gathering data directly from your target audience, you can make informed design decisions that improve findability and overall usability.
The platform is built for UX researchers, designers, and product managers who need to validate their ideas with real user data. Whether you are working on a small website refresh or a massive enterprise navigation overhaul, you can recruit participants directly through the platform or send links to your own database. It helps you turn complex user behaviors into clear, actionable insights through automated analysis and visual reports.
Overview
GetFeedback Features
- Omnichannel Surveys Reach your customers wherever they are by deploying surveys through email, SMS, websites, and mobile applications.
- Salesforce Integration Map your survey responses directly to Salesforce records so your team can take immediate action on feedback.
- Real-time Analytics Monitor your key CX metrics like NPS and CSAT with live dashboards that update as responses roll in.
- Targeted Website Overlays Trigger specific surveys based on user behavior, such as exit intent or time spent on a specific page.
- Text Analytics Use automated sentiment analysis to quickly categorize open-ended comments and identify common themes in customer feedback.
- Mobile-First Design Create surveys that look great and function perfectly on any device, ensuring higher completion rates from mobile users.
Optimal Workshop Features
- OptimalSort Card Sorting. Discover how your users categorize information so you can build intuitive navigation menus that match their mental models.
- Treejack Tree Testing. Test your site structure by asking users to find specific items within a text-only version of your navigation hierarchy.
- Chalkmark First-Click Testing. Upload your wireframes or screenshots to see exactly where users click first when tasked with a specific goal.
- Questions Online Surveys. Create custom surveys with various question types to gather qualitative feedback and demographic data from your research participants.
- Reframer Qualitative Research. Centralize your usability test notes and observations in one place to identify patterns and themes across your research sessions.
- Participant Recruitment. Access a global panel of over 200 million participants to find the exact demographic you need for your specific study.
Pricing Comparison
GetFeedback Pricing
Optimal Workshop Pricing
- Unlimited tasks and cards
- 10 participants per study
- 30 survey responses
- Single user account
- Standard support
- Everything in Free, plus:
- Unlimited participants
- Unlimited survey responses
- Advanced analysis tools
- CSV data exports
- Password protected studies
Pros & Cons
GetFeedback
Pros
- Deep and reliable integration with Salesforce ecosystem
- Modern and professional survey design templates
- Very easy for non-technical users to navigate
- High response rates due to mobile optimization
Cons
- Pricing is high compared to basic survey tools
- Advanced reporting can require a learning curve
- Limited customization options for some survey themes
Optimal Workshop
Pros
- Specialized tools specifically built for information architecture
- Automated analysis saves hours of manual data crunching
- Easy to set up and launch studies quickly
- Clean and professional interface for research participants
Cons
- Significant price jump from free to paid tiers
- Limited customization options for the survey look and feel
- Learning curve for interpreting complex dendrogram reports