10 Best Account Based Marketing Software to Accelerate Your Pipeline Growth

Demandbase is an AI-powered account-based marketing platform unifying sales and marketing to identify, engage, and close high-value accounts. It leverages proprietary intent data and AI scoring to target in-market accounts and orchestrate personalized campaigns across various channels. Demandbase helps your teams align around shared outcomes and scale quality pipeline by blending first, second, and third-party data into a single account view.

The platform automates workflows and delivers real-time insights to drive faster revenue growth. You can discover entire buying groups within accounts and reach them with tailored messages when they are ready. Demandbase integrates with CRMs, marketing automation, and sales engagement platforms for seamless data flow.

6sense is a leading account-based marketing platform that empowers your sales and marketing teams to uncover anonymous buying intent and prioritize accounts. It uses AI and big data to predict which accounts are in-market, what products they are researching, and where they are in their buying journey. This allows your teams to engage prospects with relevant messages at the precise moment they are most likely to convert.

The platform offers comprehensive account insights, including firmographic and technographic data, along with intent signals. You can orchestrate multi-channel campaigns across advertising, email, and sales outreach, all driven by predictive intelligence. 6sense helps you shorten sales cycles and increase pipeline velocity by focusing your efforts on the right accounts.

Terminus is an account-based marketing platform designed to help your teams create, execute, and measure ABM programs. It provides a unified view of your target accounts, combining intent data, firmographics, and engagement signals to inform your strategy. You can use Terminus to identify high-value accounts and personalize your outreach across various channels, including advertising, email, and website experiences.

The platform supports multi-channel engagement to deliver consistent messaging throughout the buyer's journey. Terminus helps you align sales and marketing by providing shared account insights and enabling coordinated plays. Its analytics and reporting features allow you to track account-level engagement and measure the impact of your ABM initiatives on pipeline and revenue.

RollWorks, an AdRoll ABM product, offers an enterprise-grade account-based marketing platform that empowers your sales and marketing teams to identify, target, and engage high-value accounts. It leverages intent data and predictive analytics to help you prioritize in-market accounts and personalize engagement across multiple channels. The platform integrates with CRMs and marketing automation systems to streamline your workflows and drive revenue.

RollWorks provides tools for account and contact targeting, ICP scoring, and multichannel account-based campaigns including display ads and social media. You can track account reach, decision-maker engagement, and overall program performance directly within the platform. This helps you optimize your ABM programs to increase efficiency and progress accounts through the buyer's journey.

ZoomInfo provides a comprehensive go-to-market platform that includes powerful account-based marketing capabilities to help your teams identify and engage ideal customers. It offers extensive B2B data, including firmographics, technographics, and intent signals, to build precise target account lists. You can leverage these insights to personalize your messaging and outreach efforts, ensuring your sales and marketing activities are highly targeted.

While primarily known for its B2B intelligence, ZoomInfo integrates its data with ABM functionalities, allowing you to enrich your CRM and marketing automation platforms. This enables you to execute more effective account-based strategies by providing your teams with a deep understanding of prospect accounts and their buying needs. ZoomInfo helps you shorten sales cycles and improve conversion rates.

Triblio is an account-based marketing platform that focuses on orchestrating multi-channel campaigns across advertising, web personalization, and sales activation. It helps your teams engage target accounts effectively by leveraging AI for account identification, purchase intent, and campaign orchestration. Triblio's visual Orchestrator allows you to create multi-step, multi-channel account journeys with branching logic based on intent data.

The platform helps you personalize web content and calls-to-action based on account-level data and buyer stages. Triblio integrates with your existing CRMs and marketing automation platforms to ensure seamless execution and reporting of ABM efforts. It is a suitable choice if you are looking to unify your inbound and outbound marketing with sales plays to grow revenue within target accounts.

Metadata.io is an autonomous demand generation platform that utilizes AI to automate and optimize your account-based marketing campaigns. It focuses on driving pipeline and revenue by identifying target accounts, orchestrating personalized ads, and optimizing your ad spend. The platform helps you create highly targeted campaigns without the manual effort, allowing your marketing team to focus on strategy rather than execution.

Metadata.io connects with your existing CRM and marketing automation systems to ensure data alignment and closed-loop reporting. It offers capabilities such as predictive targeting, automated campaign execution across various ad networks, and precise measurement of ABM ROI. This platform is ideal if you are looking to scale your ABM efforts and achieve predictable pipeline generation through AI-driven automation.

Albacross is a B2B lead generation and account-based marketing platform that helps your business identify and engage anonymous website visitors. It instantly reveals the companies visiting your website, the pages they view, and their buying intent signals. This allows your sales and marketing teams to prioritize high-potential leads and engage them when they are most interested.

Albacross offers AI-powered segmentation to group visitors based on their behavior and likelihood to convert. It automates personalized outreach via email and LinkedIn sequences, streamlining your lead qualification process and enhancing conversion rates. The platform integrates with popular CRMs like HubSpot and Salesforce for seamless data flow and automated workflows.

MRP is a predictive account-based marketing platform that helps global enterprises execute highly targeted and personalized campaigns. It leverages a vast network of intent data and AI to identify in-market accounts and buying groups with unparalleled precision. MRP allows your teams to orchestrate multi-channel engagement across various digital and offline touchpoints, ensuring consistent and relevant messaging throughout the buyer's journey.

The platform provides comprehensive account intelligence, including predictive analytics, to inform your ABM strategy and optimize campaign performance. MRP integrates with your existing sales and marketing technologies to create a unified view of your target accounts. It is particularly well-suited for complex, multi-national organizations seeking to drive significant revenue growth through sophisticated account-based strategies.

HubSpot offers robust account-based marketing features within its comprehensive CRM platform, allowing your teams to identify, engage, and retain high-value accounts. It provides tools to build and tier target account lists, map buying roles, and personalize engagement across various channels like email, ads, and content. HubSpot's ABM framework supports a structured approach, aligning sales and marketing around shared account views and objectives.

With HubSpot, you can orchestrate multi-channel account engagement and use automation to scale your efforts without losing relevance. It offers native account-level tracking, target account views, and custom properties to provide detailed insights into account activity and progression. This helps your business improve ROI, shorten sales cycles, and engage the right accounts with precise messaging.